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Chris_Wilcox
Chris_Wilcox
New Participant
June 28, 2017
Solved

LinkedIn Lead Gen Forms -- Available Fields?

  • June 28, 2017
  • 3 replies
  • 11151 views

I'm trying to determine what fields are available to collect using the LinkedIn Lead Gen Forms update with the Spring release.

The documentation from Marketo is here: Set Up LinkedIn Lead Gen Forms - Marketo Docs - Product Docs

Looking at the preview, I see that by default it collects:

  • City
  • Company Name
  • Company Size
  • Country
  • Email
  • First Name

Additionally, there is a statement that says, "To accept default LinkedIn to Marketo field mappings, simply click Create," which tells me there are non-default fields.  I don't have access to our Marketing LinkedIn account, but wanted to know if anyone knows what fields are available to collect using the tool.

I also did a little digging on the Linkedin Autofill, as I was thinking that perhaps the Marketo tool was leveraging that to pass data into Marketo, but the fields listed do not align with the fields listed as default with the Marketo Lead Gen Forms tool.

Does anyone have any additional info? 

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    Best answer by Hobie_Thompson1

    Here's a list of everything you can get through LinkedIn Lead Gen Forms. Keep in mind, LinkedIn limits you to 7 fields max in any given Lead Gen Form.

    Contact

    Work

    Company

    Education

    Demographic

    3 replies

    Abaran
    Abaran
    New Participant
    December 12, 2018

    Hello Chris

    How are you managing to pass the opt-in (GDPR) request from a LinkedIn Lead Gen form to Marketo? is this via a custom field? have you been able to map it?

    Do you know if we can get the company name and country based on the user profile and have Linkedin pass it to marketo or are we forced to asked for them via the form?

    Thanks

    Axel

    Chris_Wilcox
    Chris_WilcoxAuthor
    New Participant
    December 12, 2018

    Hi Axel,

    We actually ended up passing on the LinkedIn Lead Gen forms tool. For us, business email address is significantly more important as we're a strictly B2B, and since LinkedIn auto-feeds their personal email address into the database, we'd have to ask them to fill out that field by hand which completely defeats the purpose of the tool as a 1-click form fill. My understanding is that they can NOT support custom fields via LinkedIn Lead Gen Forms, but that was when I last looked at the documentation much earlier this year so that may have changed.

    Best of luck!

      Caleb_Kelly
      Caleb_Kelly
      New Participant
      August 9, 2021

      Any luck mapping Work Email to Marketo? 

        Alexandre_Paul3
        Alexandre_Paul3
        New Participant
        November 3, 2017

        Facing this problem too for client in the B2B side, there's another problem, that even mapping the business email won't solve.

        Let's imagine:

        1) In Marketo, you finally update the email address field with the new business email value. Because you want your communications to the business email right.

        2) You are then not matching the audience using Ad Bridge since in Linkedin, your audience will still have its personnal email address (we all log with a personal email address for Linkedin, since it has to follow us through our career).

        So solving a problem, creates another one !

        Nicholas_Manojl
        Nicholas_Manojl
        New Participant
        November 3, 2017

        that's an interesting idea, but I wonder about the idea that people even put their work email address in anyway given that you need to have your personal email address follow you throughout your career.

        sure, if you're in sales or some sort of customer facing role you put your email address in there but otherwise I wouldn't actually trust the work email field anyway.. you'd just end up collecting stale information because someone hasn't updated their work email from three workplaces ago..

          Dan_Stevens_
          Dan_Stevens_
          New Participant
          November 3, 2017

          Which is why in its current form, the LinkedIn Lead Gen connector is not a reliable solution for B2B marketers.  Without a secondary email field in Marketo that can be used for users' personal social media accounts (this isn't just a LinkedIn issue), the ability to define an audience in Marketo - where we have company email addresses - and push our campaigns to these folks using Ad Bridge - may be difficult and/or unreliable.

            Hobie_Thompson1
            Hobie_Thompson1Accepted solution
            New Participant
            July 7, 2017

            Here's a list of everything you can get through LinkedIn Lead Gen Forms. Keep in mind, LinkedIn limits you to 7 fields max in any given Lead Gen Form.

            Contact

            Work

            Company

            Education

            Demographic

              Chris_Wilcox
              Chris_WilcoxAuthor
              New Participant
              July 10, 2017

              Exactly what I was looking for, thank you so much!

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