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Anonymous
Oct 18, 2017 8:51 PM UTC
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Links as Tokens

Hi Everyone,

We are doing a campaign where we had to use a link (that is unique to each person) as a token in our email.

When we checked the reporting, Marketo was only giving us 13 clicks on the variable links whereas google analytics was showing at least 545 direct clicks.

Does anyone know if the token could be messing up our reporting or what could be messing up the reporting on the marketo side?

Does Marketo not track URL's if they are in tokens?

Thanks!

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Oct 18, 2017 9:12 PM UTC

What is almost surely happening is you're including the http​:// or http​s:// in the token. This won't work.

The token should contain hostname, path, query string, etc. but the protocol must be hard-coded outside of the token.

<a href="https://{{my.token}}">Visit Us</a>

The rules are somewhat different if you're using Velocity tokens but I assume you're not.

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4 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Oct 18, 2017 9:12 PM UTC

What is almost surely happening is you're including the http​:// or http​s:// in the token. This won't work.

The token should contain hostname, path, query string, etc. but the protocol must be hard-coded outside of the token.

<a href="https://{{my.token}}">Visit Us</a>

The rules are somewhat different if you're using Velocity tokens but I assume you're not.

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    Anonymous
    Oct 19, 2017 3:28 PM UTC

    Thank You!!!!!!

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    SanfordWhiteman
    SanfordWhiteman
    Level 10
    Oct 18, 2017 8:56 PM UTC

    Please move the question to Products and I'll answer there (this space is for gen'l marketing questions).

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    Anonymous
    Oct 18, 2017 9:05 PM UTC

    Sorry

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