List of fields that get populated for ANONYMOUS visitors | Community
Skip to main content
Dan_Stevens_
Dan_Stevens_
New Participant
October 9, 2015
Solved

List of fields that get populated for ANONYMOUS visitors

  • October 9, 2015
  • 1 reply
  • 2285 views

We're running a targeted, online ad campaign (only 100 named accounts).  The click-thru URL has a variety of Google UTM parameters included.  However, those only get fed into Marketo when we drive users to a gated page with a form.  Our current campaign is driving users directly to a landing page with a link to download the content.  So everyone is anonymous at this point.  What I'd like to do is setup a trigger campaign that sends a real-time alert to the account executive whenever someone clicks on the banner and arrives to our Marketo landing pages.  Therefore I need to know what data Marketo captures as part of the anonymous lead record so that I can define the appropriate triggers.  Would "inferred company" be my only option here?  "Original Referrer" would work for first time users - but that won't always be the case.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Grégoire_Miche2

Hi Dan,

I have observed that activity filters return only known leads, unless you add an "Is Anonymous = True" in combination with your activity filters.

-Greg

1 reply

Andy_Varshneya1
Andy_Varshneya1
New Participant
October 9, 2015

Hi Dan,

The easiest way to get the full list of details captured is actually looking at an anonymous lead in your database and seeing what's populated. I imagine referrer URL, visited website, querystring, etc are all captured, but doubt anyone knows the list of fields off the top of their head

Josh_Hill13
Josh_Hill13
New Participant
October 9, 2015

Smart List

Is Anonymous = T

Created At - Past 7 days or something to keep it small and fast.

Terms & ConditionsAccessibility statement

Loading footer...