Looking to Track influencer who directed someone to landing page | Community
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Paul_Johnson
Paul_Johnson
New Participant
June 27, 2016
Solved

Looking to Track influencer who directed someone to landing page

  • June 27, 2016
  • 2 replies
  • 1486 views

Hello!

I'm working on a project where we want to create a landing page that help track where the lead came from. We would like to be able to have various influencers tweet/post about our service with the link to the landing page on the post. Whether by a small varition of the url which directs to the landing page, or some other way, we'd like to be able to tag the form fill out to the influencer who directed them to the landing page.

Any suggestions? Thanks!

Best answer by SanfordWhiteman

This is what the Marketo Forms Hidden Field AutoFill feature is for.

When you add a field to a form, if you set its type to Hidden you can then set it to pull its value from a query param in the URL.  Typically, source-tagged URLs use param names that start with "utm_" based on Google Analytics precedent, but you can use any name you want (like pages.example.com/landingpage?i=InfluencerId).

Alternately, if you don't want to permanently store this information to a lead field, you can constrain a Filled Out Form trigger by query string and take flow actions (like Add to Program) accordingly.

There are tons of posts on related topics, so I recommend you spend some time searching the Community.

2 replies

A
Anonymous
June 27, 2016

You can use utm parameters for this.  Then set up a smart campaign to track visits to a page that contain the parameter.

Visits page www.mypage.com

querystring contains influencer = john doe

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
June 27, 2016

This is what the Marketo Forms Hidden Field AutoFill feature is for.

When you add a field to a form, if you set its type to Hidden you can then set it to pull its value from a query param in the URL.  Typically, source-tagged URLs use param names that start with "utm_" based on Google Analytics precedent, but you can use any name you want (like pages.example.com/landingpage?i=InfluencerId).

Alternately, if you don't want to permanently store this information to a lead field, you can constrain a Filled Out Form trigger by query string and take flow actions (like Add to Program) accordingly.

There are tons of posts on related topics, so I recommend you spend some time searching the Community.

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