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Anonymous
April 16, 2014
Solved

Marketing Activities Folder Naming

Hi,

We operate globally with multiple countries using Marketo and their own workspaces. Each country has multiple brands within their workspace.

We are wanting to implement a best practice naming convention but have found we cannot have sub folders with the same name. Does anyone have a workaround or know if a fix for this is coming soon?

Example structure:

Brand A
        Email Programs
              Jan 2014
              Feb 2014
Brand B
        Email Programs
              Jan 2014
              Feb 2014
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Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 16, 2014
Within a WS, you cannot have a folder of the same name.

I would go with something similar to what Jesus posted:

Business Unit (often a workspace)
Region
-Archive
-YYYY Channel
--YYYYMMDD - ProgramType - Descriptive Name

You can add a region code to your Programs, but not always necessary.

Program Type could be a code like "WB"
The date on a Program is always the intended launch date; the exception might be a Quarterly or Annual Program like PPC.

Sub Programs, Campaigns, or Assets can be a descriptive name, in folders like so:

Flows
--01 - Invitation
--02 - Registration
Emails
--01 - Invitation
--02 - Confirmation
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2 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 16, 2014
Within a WS, you cannot have a folder of the same name.

I would go with something similar to what Jesus posted:

Business Unit (often a workspace)
Region
-Archive
-YYYY Channel
--YYYYMMDD - ProgramType - Descriptive Name

You can add a region code to your Programs, but not always necessary.

Program Type could be a code like "WB"
The date on a Program is always the intended launch date; the exception might be a Quarterly or Annual Program like PPC.

Sub Programs, Campaigns, or Assets can be a descriptive name, in folders like so:

Flows
--01 - Invitation
--02 - Registration
Emails
--01 - Invitation
--02 - Confirmation
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    Anonymous
    April 16, 2014
    Hi Kevin, 

    You can name your main folder and sub-projects, assets, and other elements using the following naming convention:
    • Main folders: 1 (Number of folder so you keep them in order) + REGION (if applicable) + YEAR (2014) + PROJECT NAME (e.g. Campaigns)
    • Programs: PROGRAM TYPE (e.g. Webinar) + YEAR (to easily identify when searching)
    • Assets: Asset type (e.g. email) + Name (e.g. First Invite) or Subject line
    You should have a look on why your subfolders are not working as I have many workspaces working for clients where I have set up a comprehensive folder structrue underneath each workspace.

    I hope this help!
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