Marketo AB test | Community
Skip to main content
S_D1
New Participant
January 14, 2022
Question

Marketo AB test

  • January 14, 2022
  • 2 replies
  • 1765 views

Hi,

Is Marketo compatible with third part AB test tools like Optimizely? We would like scale up testing LP elements?

Thanks,

Sagorika

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

EllenSchwier
New Participant
January 18, 2022

Hi Sagorika,

This also depends on what you mean for "ramp up". You can find an overview of the basic options for A/B testing with Marketo landing pages on the Marketo Docs, or some extra suggestions in this blog post: https://chapmanbright.com/resources/blog-post/a-b-test-everything/

 

Regarding Optimizely, it is a great A/B testing tool but I have only used it before on the main website, not on Marketo landing pages. No integration required in that situation. 

Michael_Florin-2
New Participant
January 14, 2022

I guess the question would be: What does "compatible" mean exactly? But you can certainly put Optimizely code onto Marketo landing pages:

https://developers.marketo.com/blog/integrate-optimizely-with-a-marketo-landing-page/