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A
Anonymous
March 2, 2016
Question

Marketo Ad-Bridge

  • March 2, 2016
  • 4 replies
  • 12939 views

Does someone here have experience in Ad-Bridge? can share some insights?

I tried community to get more details on Ad-Bridge but couldn't find more about it. Any help?

Thanks,

Bhaskar

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4 replies

Marek_Hozák
Marek_Hozák
New Participant
October 16, 2019

Hi Bhaskar,

one of the main issues with Ad Bridge is that is does not automate the process – if you send your list via Ad Bridge from Marketo to any ad platforms, the list will not be updated afterwards.

We have been facing this issue for a long time and now finishing a software that solves this issue. Would you be interested in getting more details? If so, get in touch with me on marek@groost.co. 

Thanks.

Marek

Diego_Lineros2
Diego_Lineros2
New Participant
February 8, 2021

Hi @marek_hozák (or anyone rading this message) did you find an answer to this?  I was thinking to use Zappier instead, but I will have additional costs.

 

 

Colin_Palmquist
Colin_Palmquist
New Participant
March 11, 2019

When using Ad Bridge for Google Ads, is it true that Ad Bridge can't create new lists in Google? From what I can tell, it can only add leads to existing customer match lists, so one actually needs to create the list in Google Ads first, upload at least one record to it, and only then can Ad Bridge detect the list in Marketo to upload more leads to it.

Also, has anyone else noticed that the lists they built in Google Ads using Ad Bridge aren't populating? I uploaded several batches of 10k leads with Ad Bridge to Google Ads, it's now been a several hours, the lists no longer say processing, yet they still all have <100 leads in them. Wondering if we have to wait 24 hours like Google says, even though the lists are finished processing.

Thanks!

Veronica_Holme4
Veronica_Holme4
New Participant
March 12, 2019

Hi Colin - instead of appending to a post from years ago, you've got a better chance of getting an answer to your question if you started a new thread.

A
Anonymous
June 21, 2018

I'm curious too to know how people are finding Ad Bridge. Is it worth implementing? Have they generated or influenced any revenue from it? Increased conversions? And if so, by how much?

Thanks!

A
Anonymous
March 2, 2016

Ad bridge is currently used to move lead lists into display ad networks like Linkedin and Facebook, send success path data to Google AdWords for SEM optimization and to send segment information to facebook and Google for retargeting.

Do you have any specific questions about it?

A
Anonymous
March 2, 2016

Does anyone know where the Ad Bridge icon went? It used to show up at the bottom of a lead list in the Lead Database, but it's no longer there.

Thanks,

Nicole

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