Marketo and GoToWebinar Integration

Question

Hello!
We are working on our first webinar with Marketo. I have downloaded the plug-in for GoToWebinar and it's synced up correctly. I have the emails, landing pages, and form ready to go. I have the registration confirmation email set to send 3 minutes after someone registers (through the Marketo form on a Marketo LP). This email contains their unique URL to attend the webinar. 
 
My question is this - if we have the automatic approvals turned off in GoToWebinar (meaning we have to manually approve regsitrants), is that going to mess up my flow?  The unique URL can't be sent back to Marketo unless the person is approved in GoToWebinar, right?  My campaign is this:

Smart List - Fills out registration form
Flow - Change Prog Status to Registered
Flow - Wait 3 mins
Flow - Send confirmation email with unique webinar URL

I don't know how often our admin will be approving registrants. How would I set the flow up to send the confirmation email once the registrant has been approved?
 
Thanks in advance! Oh - we have Dynamics, not SFDC.

Ankit_Kumar3 · Accepted Answer

Hi @jodiwright96 ,

If you need to wait for manual approval then you can also handle this on the Marketo end.

In this case on registering for the webinar you can just send a simple 'thank you' email to the end-user without webinar unique URL, and in the trigger campaign, do not change the program status to 'Registered', you can keep the status 'Waiting' or just leave it as a member.

For the approved registrations, you can use the below steps:

1. Create a static list 'Approved Registrations'

2. Create a trigger campaign:

Smart List - Trigger add to list 'Approved Registrations'

Flow - Program status change to 'Registered'

wait 3 minutes

Send confirmation email

So once you receive approved records then you just need to add them into the static list.

Kaitlyn_Simko · Answer

Yes, automatic approval is typically needed for the magic link to work in a webinar integration.  I would recommend setting up a gated system in Marketo and have the confirmation fire off of the approval vs the initial form fill.  This way you can keep automatic approval on and it will not impact the integration.

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