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Anonymous
May 5, 2016
Question

Marketo as a Retail Automation Platform

  • May 5, 2016
  • 1 reply
  • 3551 views

Hi All,

I have been working with Marketo for six months and have really enjoyed the experience. I have recently accepted a new role where one of the initiatives I will be undertaking is the implementation of MA. The company I am moving to have both sales and retail channels. I am confidant that Marketo is a powerful B2B tool although I can seem to find much documentation around automating retail/eCommerce.

I wanted a professional opinion from the community if Marketo has the capability to successfully deliver in the retail space. Functionality should include abandoned cart, suggested products etc.

I look forward to feedback and any personal experiences you may have had in this area.

Thanks

Matt

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1 reply

Josh_Hill13
Josh_Hill13
New Participant
May 5, 2016

If you look at launchpoint, Marketo integrates with several ecommerce packages. They also have a B2C version that's a bit stripped down from what I hear.

So, Marketo is just a rules engine. You make it do what you want. So understand your requirements well before deciding. I've worked with a couple of firms that did ecommerce with Marketo and it does work, but you do have to plan it out, just like any other integration.

    A
    Anonymous
    May 5, 2016

    Thanks @Josh Hill,

    looks like I have some investigation to do.

    Have you ever worked with clients in Australia?

    Veronica_Holme4
    Veronica_Holme4
    New Participant
    May 5, 2016

    Hey Matthew - there's a bunch of Marketo service providers in Australia who can give you good advice on how to use Marketo effectively in the retail/e-commerce space. Let me know if you'd like me to make some introductions for you.

    Veronica

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