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RahulKu51
New Participant
November 11, 2019
Question

Marketo Attribution Model

  • November 11, 2019
  • 1 reply
  • 2035 views

Hi Team, Could you please let me know how marketo marks an opportunity to marketing influenced. Just for FYI we have changed our Attribution Model from Explicit to Implicit does that have any effect.

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1 reply

Tracey_Bartz1
Tracey_Bartz1
New Participant
November 11, 2019

This article should answer your questions: https://nation.marketo.com/community/product_and_support/blog/2018/05/03/marketo-revenue-attribution-explained 

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