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Andreia_Norsa
Andreia_Norsa
Level 3
May 22, 2018 3:03 PM UTC
Question

Marketo Email Template Partner

Hi all,

I'm looking for an email template builder, however, I received very expensive quotes from our partners, so I'm thinking to use Knak or Hoosh. I already tested the free version and had a demo.

Does anyone have any experience with one of those companies? Can you list the issues you face it building the templates on your own?

We already have a template, but we would like to use a more modern and responsive template.

Thanks.

Andreia

31 replies

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Nicholas_Hajdin
Nicholas_Hajdin
Level 5
May 22, 2018 5:40 PM UTC

Email Monks offer very affordable (and quick) customized Marketo modular 2.0 templates (and Landing Pages). Regardless of which service provider you select, make sure you provide all brand guidelines. I've found it best to design internally or hire a creative agency for design and then outsource the template coding.

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    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    May 22, 2018 5:45 PM UTC

    Separating the design from the coding is indeed the best way to go. Good Graphical designers usually do not make good coders, especially when you what to adapt to the difficulty of creation of a fully responsive modular Marketo template.

    -Greg

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      Josh_Hill13
      Josh_Hill13
      Level 10
      May 22, 2018 7:26 PM UTC

      Yep.

      This is the challenge with using the pre-built templates: making them conform to the Designers' needs.

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        Dan_Stevens_
        Dan_Stevens_
        Level 10
        May 22, 2018 5:38 PM UTC

        Here's a related thread:

        Re: any agencies creating email templates?

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          ChristinaZuniga
          ChristinaZuniga
          Level 9
          May 22, 2018 5:19 PM UTC

          I used Perkuto's Allegro template and we really like it!

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            Josh_Hill13
            Josh_Hill13
            Level 10
            May 22, 2018 5:13 PM UTC

            Knak is good.

            The real question is how many variations do you need and are you able to easily make the Knak templates conform to your brand needs? Knak can customize further for a fee. You can also hire a freelancer or agency to build templates and help maintain them.


            Grazitti and Perkuto can also do this.

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            Andreia_Norsa
            Andreia_NorsaAuthor
            Level 3
            May 23, 2018 7:32 AM UTC

            Hi Josh, we are looking for something which we don't have to depend on partners for further changes...

            I will also check Grazitti. Thanks.

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            Justin_Laberge1
            Justin_Laberge1
            Level 4
            May 22, 2018 5:11 PM UTC

            I've used Knak templates before. They work just fine and provide a decent starting point for more advanced and interesting customization options.

            Edit: If you are trying to build just a single template to use, maybe consider hiring a designer for a few hours or someone who can build you a Marketo template easily. If your needs change over time you'd likely need to rehire them but I'd be surprised if you didn't have some internal resources to help you modify HTML email templates.

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            Andreia_Norsa
            Andreia_NorsaAuthor
            Level 3
            May 23, 2018 7:30 AM UTC

            Thanks, Justin! We already have a template and would like to build something fancier! We had a demo with Knak and I really like the enterprise module.

            I can modify HTML email templates as long as it is not complex because I'm not specialist in coding.

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