Marketo Engage Business Practitioner Expert Certification AD0-E558 [New Exam for 2022] | Community
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R
RochelleSa1
Employee
October 6, 2022
Question

Marketo Engage Business Practitioner Expert Certification AD0-E558 [New Exam for 2022]

  • October 6, 2022
  • 1 reply
  • 2433 views

This exam was updated beginning of  this year 2022.   It has a new section called "Best Practices" which counts for 16% of your overall score.   Approximately 8 questions on the test.   Planning on recertifying and wanted to know from anyone who has taken this new exam already, what type of questions will they be asking and can they be subjective in regards to best practices.  

In the exam portal, what it will cover: 
 

  • Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Illustrate the benefits of the folder structure and naming conventions
  • Apply best practices around A/B testing
  • Explain the process to perform a quality check on any Marketo program
  • Explain the process to perform a quality check on an email

QA and naming conventions can sometimes be subjective depending on the organizations needs, so wondering how these questions are presented for anyone who has taken the new exam.  Is there a golden standard that Marketo wants you to follow and what would that be, where would you find it?

 

Will they have an exam prep course like they did for the previous exam? 

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1 reply

Max_Francisco1
Max_Francisco1
New Participant
October 19, 2022

If you take the Practice Test, you will see how they are presented. I took the practice test twice now and passed on the second try. The questions are specific, such as:

"An Adobe Marketo Engage user set up a trigger smart campaign and decided to use the 'Not Filled Out Form' filter in the Smart List."

Shows the smart list

"Which two activities allows a person to qualify for the campaign? (Choose two.)"

 

And then there will be answers like: 

- Email is sent and the person did not fill out form A or form B

- Email is Delivered and the person did not fill out form A or form B

- Email is Delivered and the person filled out both form A and form B

- Email is Delivered and the person filled out form A but not form B

 

So the examples are given and you are just supposed to pick the right one. Or the right two, in this case. And that to me is the tricky question. You gotta read and pay attention to what is asked and read each answer very well too. If they ask to pick the right two, and you pick just one, that's an incorrect answer!

 

Here's a question from the "Explain the process to perform a quality check on any Marketo program"

- An Adobe Marketo Engage user has completed the construction of an Engagement Program. In order to ensure the Program operates correctly, the 'Test Stream' function will be used.

How does the 'Test Stream' function operate?

  • A seed list is generated and added to the Streams of choice, and the seed list will receive the emails at the same time the Stream's cast goes out.
  • A Person is added to the Program and no Stream is specified. Before the first email is sent, the Person is pulled into a Stream based off matching Transition Rules.
  • A Person is added to a specified Stream and sent the first email. Changes can then be made to the record relating to the Transition Rules, and the person can be sent additional emails from the Stream for which it now qualifies.
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