Marketo Forms that change privacy consent and opt-in based on country selected

Question

Hi, I am looking to create some forms that change their policy statements depending depending on the rules of each country. 
Meaning, we will have:
>An explicit consent (where the lead has to tick and agree that wants to hear more from us) if the lead is from a country that requires explicit consent.
>An implicit consent (with no need to tick, just an statement and a link of our privacy statement) if the lead selects a country where implicit consent is ok.
 
How is this configured in Marketo and is there a way to find out which countries need explicit consent or implicit consent is fine?
 
Thanks,
 
Elena

SanfordWhiteman · Accepted Answer

Use Visibility Rules (built-in feature in Form Editor) for this purpose.

As far as consent by jurisdiction, that's more than just a country question as it differs between US states as well. And of course there are myriad nuances about legitimate interest, contact vs. storage, etc. You'll need a lawyer to provide proper guidance for your particular business.

Katja_Keesom · Answer

In addition to the remarks from @sanfordwhiteman , also take into account that some countries require a double opt-in rather than a single opt-in.

So your first job is to find out / formulate your company policy for which rules you apply where based on the legal requirements, then set up your fields in Marketo to capture the required field values for each scenario and how to present those on your preference center page is actually the least of your worries. Visibility rules are indeed the easiest fix for the use case you provided, but based on your policy you may need to implement more than that.

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