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ghizlane
Level 2
January 10, 2024
Solved

Marketo & Google Analytics

Hi All, 

I am trying to get Marketo page traffic and conversions into Google Analytics so we have full visibility of the traffic that we drive with our campaigns. Which integration should I perform from Marketo side? Thanks

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Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
January 11, 2024

Check out this detailed article on Integrating Google Analytics with Marketo that outlines various available OOTB integrations Marketo has with GA and some of the baseline requirements (e.g., a proper UTM parameter strategy) required to see the Marketo data in GA. You can also add the GA tracking code to your LP templates before the closing <body> tag. Check out this article as well if you're also using Web Personalization (formerly RTP) module and wish to bring that data into GA.

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Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
January 11, 2024

Check out this detailed article on Integrating Google Analytics with Marketo that outlines various available OOTB integrations Marketo has with GA and some of the baseline requirements (e.g., a proper UTM parameter strategy) required to see the Marketo data in GA. You can also add the GA tracking code to your LP templates before the closing <body> tag. Check out this article as well if you're also using Web Personalization (formerly RTP) module and wish to bring that data into GA.

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