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Cecile_Maindron
Cecile_Maindron
New Participant
July 31, 2018
Solved

Marketo ID definition

  • July 31, 2018
  • 2 replies
  • 4365 views

Hello,

Marketo ID are for anonymous and known leads, right? So if in a report I'm x Marketo IDs have been associated to y GA sessions I know if we are talking about anonymous visitors or just leads.

Thanks.

Cécile

Best answer by SanfordWhiteman

A Marketo ID is assigned to

  • still-Anonymous leads (anonymous web session only)
  • previously-Anonymous leads that have been converted to Known leads
  • leads Known from the start

2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 31, 2018

A Marketo ID is assigned to

  • still-Anonymous leads (anonymous web session only)
  • previously-Anonymous leads that have been converted to Known leads
  • leads Known from the start
    Cecile_Maindron
    Cecile_MaindronAuthor
    New Participant
    August 1, 2018

    thanks Sanford Whiteman​ this is what I suspected but I wanted a confirmation.

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