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p4vankum4r88
New Participant
March 5, 2024
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Marketo integration with Custom Contact database

  • March 5, 2024
  • 3 replies
  • 3579 views

Hi,

 

We are looking at integration of Marketo with our own CRM system (contact database ), Has any one here done that? if so, can you please guide me on what is the best approach for this? 

We are looking at creating a lead/contact/opp sync to our contact database?

 

Regards

Pavan

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Best answer by Katja_Keesom

My first question would be whether you have one platform (DMP, CDP) where all information from different Salesforce entities comes together and is normalized to have visibility on your one golden record? If so, I think that would be the platform I would leverage to sync with Marketo and use as a hub to determine which Salesforce entity your Marketo data would need to flow to.

3 replies

SanfordWhiteman
SanfordWhiteman
New Participant
March 5, 2024

Third-ing @michael_florin-2 and @darshil_shah1’s comments!

 

Yes, numerous Marketo users have custom integrations — some complement native integrations such as the SFDC integration without replacing it completely, others are fully standalone integrations with bespoke CRMs.

 

You’ll need an experienced integrator to get this done. The Marketo API has lots of interesting anomalies that won’t be recognized unless the backend dev is also a seasoned Marketo user.

    P
    p4vankum4r88Author
    New Participant
    March 11, 2024

    Thank you all for taking time to comment.  Native integration is not cut out for our business as we have multiple salesforce instances and lot of data sources. we are looking at using a middleware to achieve this if the development effort is too much, do you recommend any third party tools? I am aware of Zappier, Bedrock and Mulesoft, are there any better middleware than this?

     

    Regards

    Pavan

    Katja_Keesom
    Katja_KeesomAccepted solution
    Community Manager
    March 11, 2024

    My first question would be whether you have one platform (DMP, CDP) where all information from different Salesforce entities comes together and is normalized to have visibility on your one golden record? If so, I think that would be the platform I would leverage to sync with Marketo and use as a hub to determine which Salesforce entity your Marketo data would need to flow to.

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    March 5, 2024

    I agree with @michael_florin-2! This is a huge undertaking and requires a thorough analysis of your present systems, architecture, and requirements, including analysis of the contact database and its architecture. Marketo has a set of APIs that you can use to GET/POST data to it. Additionally, you’d also require the corresponding GET/POST APIs of your contact database for data transfers. You could use a middleware or create a custom application to integrate the platforms. The latter option is, of course, more development and maintenance effort than the former.  

      Michael_Florin-2
      Michael_Florin-2
      New Participant
      March 5, 2024

      Hi Pavan,

       

      I think you're asking a little too much from this community. A custom integration with a CRM is complex project where you'll need the Marketo and the CRM's API, most likely an orchestration layer or middleware in between, and team of experts from the involved parties. Overall, I believe it's a good idea to ask for help from an experienced Marketo agency. And expect this to take a year or so.

       

      Good luck!

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