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Marketo Lead Conversion
"Marketo’s dedupe will Convert a Lead to a Contact, then merge the Contacts." This came supposedly from Marketo.
Is this a native feature in Marketo?
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This sounds like a description of what happens when you try to merge a lead and a contact using a Marketo flow step.
Marketo will de-dupe leads that enter its own database based on email address, but will allow you to create dupes if they originate in SFDC.
I have never experienced Marketo automatically converting or merging SFDC records -- you would have to identify duplicates and initiate the action via a Lead Action or Smart Campaign Flow Step.
Marketo will de-dupe leads that enter its own database based on email address, but will allow you to create dupes if they originate in SFDC.
I have never experienced Marketo automatically converting or merging SFDC records -- you would have to identify duplicates and initiate the action via a Lead Action or Smart Campaign Flow Step.
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