Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Forum|Forum|10 years ago
January 29, 2016
4 replies
4101 views

In Salesforce, under Marketo Sales Insight, I can see that a lead has clicked the link to our website in a few different emails (under Interesting Moments), but it shows no web activity (under the web activity tab). Has anyone ran into this before?

I double checked the campaign results and the lead did in fact click on the link to our web page.

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Best answer by SanfordWhiteman

The behavior, in the best (that is, most workaround-able) case, is

the Clicked Email is logged
a subsequent Visit Web Page -- that would otherwise be expected -- is not logged

Note you can only differentiate this behavior from regular human behavior if you expect the VWP. That is, if the destination page doesn't run Munchkin and/or is a direct PDF download, you wouldn't expect a VWP so nothing is missing.

Other attempts to "fingerprint" the anti-spam prefetchers are -- deliberately, to be sure -- so far not reliable. Only this particular behavior points to non-human stuff that we want to discard.

Conor_Fitzpatri

New Participant

I have also experienced the behavior Sandy described. In fact, I sent a bunch of test emails from MSI to dummy hotmail and outlook accounts I created and never clicked or opened the emails yet it recorded a click in the MSI tab in SFDC.

SanfordWhiteman

New Participant

...did in fact click on the link to our web page.

I think you may be overconfident about "did in fact." In other threads we've been exploring anti-spam services which prefetch tracking links and workarounds. Of course, if what Michel suggests is true for you, that would be much better!

Amanda_Thomas6Author

New Participant

Thanks, Sanford. Has marketo reported clicks, as in on the campaign results, that didn't actually take place? Can you determine if a click came from an anti-spam service?

SanfordWhitemanAccepted solution

New Participant

The behavior, in the best (that is, most workaround-able) case, is

the Clicked Email is logged
a subsequent Visit Web Page -- that would otherwise be expected -- is not logged

Note you can only differentiate this behavior from regular human behavior if you expect the VWP. That is, if the destination page doesn't run Munchkin and/or is a direct PDF download, you wouldn't expect a VWP so nothing is missing.

Other attempts to "fingerprint" the anti-spam prefetchers are -- deliberately, to be sure -- so far not reliable. Only this particular behavior points to non-human stuff that we want to discard.

A

Anonymous

Perhaps email clicks are being tracked properly; however, the munchkin tracking code (snippet of JavaScript) is not published on that specific web page.