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Grégoire_Miche2
Grégoire_Miche2
New Participant
April 12, 2017
Solved

Marketo sees the (custom) unsubscribe link as traceable link

  • April 12, 2017
  • 4 replies
  • 5287 views

Hi all,

Surprise today when reviewing the scoring logs: Marketo detects clicks on the unsubscribe link.

This link is set up in a snippet, with the following code:

<a style="color: #9a9a9a; text-decoration: none !important;" href="info.generixgroup.com/FR-Unsubscribe_Request.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" target="_blank">Follow this link</a> to unsubscribe

But the clicks on this link appear in the log and the scoring is fired on that click.

This is surprising to me as I had understood that the mere fact of adding the mkt_unsubscribe=1 to the URL would tell Marketo thta this is an unsub link and that it should not be tracked.

Should we add a  class="mktNoTrack" to the link ?

-Greg

Best answer by Grégoire_Miche2

I did run the test, and it works well.

So adding the class="mktNoTrack" seems to do the trick.

-Greg

4 replies

Brian_Law_MKTO
Brian_Law_MKTO
New Participant
May 18, 2017

Hi Greg, I advise clients when creating a scoring campaign for clicks link in email to add the 'Link' constraint to the trigger and surpress key words via not contains like 'unsubscribe', 'preferences, etc. Thanks!

SanfordWhiteman
SanfordWhiteman
New Participant
May 18, 2017

But Brian, the ostensible purpose of mkt_unsubscribe=1 is to tag the link so Marketo can treat it differently from general links. What is its purpose, if not what Greg expects here?

    Nicholas_Manojl
    Nicholas_Manojl
    New Participant
    May 19, 2017

    I don't know.

    And maybe this is wishful thinking.

    Is this an instruction for feedback loop reporting providers?

    Dan_Stevens_
    Dan_Stevens_
    New Participant
    April 19, 2017

    Hi Greg - Marketo still hides these clicks from the "clicks" and click %" metrics that are part of the email performance report, correct?

    Grégoire_Miche2
    Grégoire_Miche2AuthorAccepted solution
    New Participant
    April 19, 2017

    I did run the test, and it works well.

    So adding the class="mktNoTrack" seems to do the trick.

    -Greg

    Victoria_Chu
    Victoria_Chu
    New Participant
    May 18, 2017

    @Grégoire Michel​ we use a custom unsubscribe page and have "mkt_unsubscribe=1" and "mkt_tok=##MKT_TOK##" in our URL parameter. We are seeing double counting of clicks when someone unsubscribes. Can you confirm if adding "mktNoTrack" will solve this issue? Thanks.

    Grégoire_Miche2
    Grégoire_Miche2Author
    New Participant
    May 18, 2017

    Hi Victoria,

    Yes, this works.

    -Greg

    Josh_Hill13
    Josh_Hill13
    New Participant
    April 12, 2017

    did you test that?

    Grégoire_Miche2
    Grégoire_Miche2Author
    New Participant
    April 12, 2017

    What? adding the "notrack" class? Not yet

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