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Margherita_Hero
New Participant
April 7, 2017
Solved

Marketo Tracking code

  • April 7, 2017
  • 1 reply
  • 2964 views

Hi all,

Do you think it will be possibile tracking, with Marketo code, the following information or I need to use analytics code?

  • Performance per asset of each contact with scoring (time spent per prospect in each asset).
  • Single view of the performance of the individual assets.
  • Graphics with the statistics of the performance.

Thanks for your support!

Cheers 

Margherita

Best answer by SanfordWhiteman

Time-on-page is not a feature of Munchkin and would require custom development to even be known to Marketo. Even if that part were developed, visualizations need to be done elsewhere (there's no facility to add graphical reports to the Marketo UI).

In all, this would be easier done with a different analytics library (and would always have to include 3rd-party libraries/services to some degree).

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
April 7, 2017

Time-on-page is not a feature of Munchkin and would require custom development to even be known to Marketo. Even if that part were developed, visualizations need to be done elsewhere (there's no facility to add graphical reports to the Marketo UI).

In all, this would be easier done with a different analytics library (and would always have to include 3rd-party libraries/services to some degree).

Margherita_Hero
New Participant
April 10, 2017

Hi,

Thanks for your reply.

I have one more question for you.

If I have to track a mini website, can I put Munchkin code in HTML (this mini webpage is on a server outside of Marketo)?

The results of visited, link clicked and so on, could be visible in Marketo using for expample smart campaign?

We have tried to do this with this (test) LP expandidialcloud.com/OnChannel/wsdl/Marketo_Test.html​ and the smart campaign setting in this way:

but it does not work.

Do you have some suggestions?

Thanks for your support!

Margherita

SanfordWhiteman
New Participant
April 10, 2017

The page is sending Visit Web Page events, so (assuming you have the right Munchkin ID) the problem isn't on the client side.