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Jamie_Barclay
New Participant
February 6, 2017
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Measuring Open Rates by mobile device

  • February 6, 2017
  • 1 reply
  • 1313 views

I'm looking to identify the opens via (any) mobile device so I can define a ratio of opens via mobile vs. overall opens.

Can you tell me if by adding the "Is Mobile Device" will capture all opens via a mobile device or do I need to drill down further?

I ran across this article:

https://nation.marketo.com/message/125207#comment-125207

Re: User Analytics

    Best answer by Dory_Viscoglio

    I think that "Is Mobile Device" will give you slightly higher numbers than the suggestion in the thread you referenced. But, I think that either should give you pretty good metrics.

    1 reply

    Dory_Viscoglio
    Dory_ViscoglioAccepted solution
    New Participant
    February 21, 2017

    I think that "Is Mobile Device" will give you slightly higher numbers than the suggestion in the thread you referenced. But, I think that either should give you pretty good metrics.

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