Hey y'all,
On24 just recently sunset their Marketo to On24 Event Partner Integration at the end of 2022. Per their directions we have set up our new On24API and proved it worked successfully, but I just noticed that our {{member.webinar.url}} token is no longer functioning in our confirmation or reminder emails. Is anyone else having this issue, or any problems similar to this?
Thanks,
That is the expected behavior with the new integration as Marketo program and event in the platform are not tied, rather we have a CO storing and managing the webinar attendees/registration/etc. Instead of using the {{member.webinar url}} token, you need to create a combination of the tokens. You will need to create a token for the event ID e.g. {{my.eventid}} and the event key e.g. {{my.key}} which you can get from the “Audience” link in the ON24 platform.
Once you have created the tokens, you would need to use them to “build” a join link as follows :
event.on24.com/wcc/r/{{my.eventid}}/{{my.key}}?mode=login&email={{lead.email address}}
You would need to use the above tokenized link instead of the {{member.webinar URL}} in your emails.
You should refer to this blog post discussing the new On24 integration and related nuances in detail.
Hope this helps.
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