🗣️ [Mentor Alex Phi] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Final Quiz Time!

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1. An organization has added a Welcome Series Engagement program for both B2B and B2C trial downloads of a promising new product. The first email in the Engagement Program has poorer deliverability than expected as compared to the rest of the series.

What solution of those listed below would have the greatest impact on deliverability and the best outcome for the organization?

A: Implement a bounce management to proactively suspend records who bounce multiple times.

B: Connect a 3rd party email validation service to the trial download forms to run pre-submission.

C: Enable Global Form Validation Rules with Marketo's pre-loaded "Consumer Email Domain Blocklist", disabling the Global Form Validation Rules on forms where the rules should allow all addresses.

D : Scrub the email database using a reputable email validation service, prioritizing the newest email addresses in the database based off creation date.

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2. Your organization has requested more stringent data rentention around consent history based on opt-ins and unsubscribes. They've created a "Consent History" Text Area field to assist with this goal.

Which method would be functional, and have the most robust and efficient data retention for analysis within Marketo?

For the sake of brevity, assume "Consent Given/Withdrawn" accounts for the respective steps or choices.

A: Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}, {{lead.Consent History}}"
B: Interesting Moment flow step for "Consent Given/Withdrawn {{system.dateTime}}"
C: Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}"
D : Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}" followed by Interesting Moment flow step for "{{lead.Consent History}}"

Oops, had to adjust the D's because they were automatically changed to 😧 faces

As we're heading into the final week of the program - I wanted to make sure each of you had the opportunity to fill out the following short form.

Please complete this form by June 21st, 2024 to receive a 50% discount voucher on the Exam fee as a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program!  

1. @ychavan 
2. @maddie_vararu_n 
3. @DebraGotelli1 
4. @Elizabeth_Robic 
5. @KBHemler 
6. @AkshataPriori 
7. @ajnav 
8. @nmillar 
9. @derelict_wombat 

Quiz Time!

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1 - Program and Asset naming conventions are fundamental to system governance. Arrange the variables below sequentially to create a basic program naming convention. Mark any field optional as you see fit.

[DD] 

[Description] 

[YYYY] 

[MM] 

[Program Type] 

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2 - In constructing a scoring model, where should score values be stored to improve flexibility, management, and ease-of-governance?

A - In flow steps of the smart campaign that changes the score.

B - In tokens of the parent program of the campaigns which will use the tokens, in the "My Tokens" tab.

C - In the Default Workspace's Default Parent Folder in a token under "My Tokens"

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3 - Match the business need/use-case to the technology solution:

w - Personalizing email content beyond the normal limits of Marketo's email editor.

x - Sending data from Marketo to a 3rd party system

y - Personalizing web experiences or enriching/tracking web activities.

z - Sending data from a 3rd party platform to Marketo

A - Webhook

B - REST API
C - JavaScript API
D - Velocity Scripting

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Respond in the comments with your answers and discuss!

Quiz time!

Reply with your answers. Feel free to discuss why and review each other's responses. 

1 - In supporting and managing a team, if assistance is needed, a leader should intervene immediately: 
A - True

B - False

2 - SaaSy Corp needs to revise its scoring model. Which group below is most accurate in who should be involved in decision-making on scored behaviors?
A - CMO, CRM Admin, Web Developer, and Marketing Analytics

B - CMO, Sales Team Representative, Web Developer, and Marketing Operations 

C - CIO, Sales Team Representative, Web Developer, and Marketing Operations

D - CMO, Marketing Operations, CRM Admin, and Sales Team Representative

@ychavan 

@maddie_vararu_n 

@DebraGotelli1 

@Elizabeth_Robic 

@KBHemler 

@AkshataPriori 

@ajnav 

@nmillar 

@derelict_wombat 

Will post answers after everyone has had time to answer.

Hi everyone!

One question I keep struggling with is the ones that are focused on ROI. It usually has something to do with the program analyzer reporting. For example, I have seen one in a previous practice exam where they give you the channel (example: Webinars, Tradeshows, etc...) and then they give you a bunch of numbers (MQLS, SQLS, opportunities, opportunity amount) and ask which one has the best ROI or which one should they stop focusing on? I understand what ROI is, but what is the best way to approach this question? It's a lot of wording, a lot of numbers and I feel like I am focusing on the wrong thing or missing something. 

Hi all, happy to have you in the group - I'll be in the unique position of re-taking the exam along with you for my recertification. After completion, I'll be 3x MCE and 2x Marketo Architect Master certified. 

I've spent close to 10 years as a Marketo practitioner both agency and in-house, largely supporting SaaS enterprises in both B2B and B2C organizations. As you can imagine, one common issue most organizations have is the never ending struggle with their data.

I've worked through numerous migrations to and from Marketo, with databases of all sizes. Marketo is a huge tool, and though I've worked in so many areas of the platform I have a deep respect for it in acknowledging I may never touch it all. That being said, I've done a lot of work around API's, webhooks, integrations, asset-building, system governance, lead lifecycle, scoring, and Velocity. 

In addition to the resources above, I'd encourage you to take the free practice test available in Adobe's Certmetrics Credential Management a few weeks before the exam and create your own flashcards to give you plenty of time to absorb information. Information retention is usually best when you're having to actively record that information.

If you don't have access for some reason (I'm not sure if it's different for me), no worries. We'll be providing sample questions from quizzes throughout the program! 

Based on my previous experience with the exam, remember that you don't need to know 100% of everything. People tend to specialize and that's ok. Take the time you need and read carefully!

Hi Everyone,

Happy to be involved in the mentorship program. I began working in SFDC and Pardot in 2008. After moving to San Diego, I worked in Marketo for the first time in 2015. I ran the Pardot platform twice more, and migrated one of them to Marketo. Today I'm back to Marketo and have a professional and expert certification. I'm anxious to learn more and keep using Marketo.

What is an example of when you would want to have two revenue cycle models instead of one RCM?

When merging marketo instances, what would you say is the best way to prioritize campaigns/programs/assets that need to be moved over? Is it typical that the company being acquired always gets merged into the instance that acquired them?

Hey All,

I'm Akshat and i'm so excited to be a part of this cohort to gain the coveted Architect exam . I'm a 2X Marketo certified(MCP & MCE) professional with over 8 years(12 years of Marketing experience overall) of working in the marketo domain for various organizations like Wipro, 6sense and most recently aPriori Technologies. I think Marketo has been the best thing that has happened to me professionally and has helped me seen an important member of the RevOps teams across organizations. 

Special thanks to @alludoalex  & @elizabethrlr  for taking us under their umbrella to achieve the MCA and learn from the best in the business. Looking forward to experience.

Akshat