Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Clement: Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets. Aspirants mapped to @Clement @EmanEspares @Amarjit_Hayer @rross1CY @KSBingham @khanson20 @aditik How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Clement and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

Community Manager

Question

🗣️ [Mentor Clement Mak] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
14 replies
6991 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Clement:

Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets.

Aspirants mapped to @Clement

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Clement and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

Mentorship Program Link
Adobe Marketo Engage Certifications Overview Link
- Adobe Marketo Engage Professional (AD0-E555)
  - AME Professional Exam Prep Guide (requires login)
- Adobe Marketo Engage Business Practitioner Expert (AD0-E559)
  - AME Business Practitioner Expert Exam Prep Guide (requires login)
- Adobe Marketo Engage Architect Master (AD0-E560)
  - AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

Clement-2

New Participant

Hi @Amarjit_Hayer @aditik @rross1CY @khanson20 @KSBingham @EmanEspares

We have come to the end of this mentorship program! Thank you for your participation and questions over the past 4 weeks. I am glad to have been part of your learning journey 🙂

I will be using this week to wrap up any final questions, so feel free to post them here.

Should I receive any updates related to this program or certification vouchers, I will post and tag you here as well.

Thanks once again! Let’s connect and stay in touch on LinkedIn.

Cheers,

Clement

aditik

New Participant

Certification voucher received. Thank you.
Stay in touch, Mentor.

Clement-2

New Participant

Hi @aditik @amarjit_hayer @rross1cy @khanson20 @ksbingham @emanespares

Here’s the quiz on (Section 4) Analyzing and Building Reports.

Which Adobe Marketo Engage report should you use to analyze the performance of specific email programs, including metrics like open rates, click-through rates, and bounce rates?

A) People Performance
B) Program Performance
C) Email Performance
D) Email Link Performance

Please reply to this post with your answer by Tuesday, 25 June.

Do also let me know if you intend to take the Adobe Marketo Engage Professional (AD0-E555) exam and whether you have already booked it.

Amarjit_Hayer

New Participant

@clement-2

I haven't had a chance to read the section on reports yet, which I also do not use in my daily work, but I would guess it would be an email performance report, just by the name. I will come back and update my answer if after reading I feel it needs to.

Amarjit

Clement-2

New Participant

Hi @Amarjit_Hayer @aditik @rross1CY @khanson20 @KSBingham @EmanEspares

We have reached the final week of this mentorship program!

Please run through Section 4: Analyzing and Building Reports in the Exam Prep Guide, and attempt the quiz on Section 3: Defining and Targeting Audiences.

I will be posting the final quiz at the end of this week. Meanwhile, I would also encourage all of you to attempt the practice test available in the Adobe Certification Exam Prep Portal. This should give you a better feel of the certification questions and identify specific topics that you are still unsure of.

Looking forward to finding out how prepared you are, and any further questions you may have!

Amarjit_Hayer

New Participant

@clement-2

I don’t understand the sync to Marketo logic when a Salesforce campaign is linked to a Marketo program, hoping you could help.

Our sales teams do not have access to Marketo, but our Marketo event programs are linked to Salesforce campaigns so our sales teams can see all registrations as they come in.

Often I am asked to show the sales team who the targeted audience would be before we send an invite email. I build that logic in Marketo as I am limited to 20 filters in Salesforce which doesn’t allow for the industry/role selections and cover our CASL obligations.

Since the Marketo program and Salesforce campaign are linked, I always have problems adding people to the Salesforce campaign so that the sales team can review the audience.

I have tried to Change the program status to targeted in the flow step, and it skips them all with the message ‘Do Nothing' was set for this choice, 268 people skipped’
Then I tried to Add to Salesforce campaign, which also failed with the same message ‘Do Nothing' was set for this choice, 268 people skipped’
I have also tried cloning this smart campaign and moved it out of the event program, but still get the same message, 'Skipped execution due to that the SFDC campaign was linked with a program'

What is the best way to push a target audience into Salesforce without sending them an email so the sales team can review the target audience in linked programs?

Marketo support keeps sending me to the same page which doesn't work in this scenario.

If I un-sync the Marketo program from the Salesforce campaign, then run this Add to Salesforce campaign flow step, will Marketo automatically re-sync anyone that comes in during that period when I re-sync the two again?

Another option is to create a separate child campaign in Salesforce that we could use for the target audience review, and ultimately use that for the email send. Add to Salesforce campaign would work in this scenario.

What would you suggest?

Amarjit

Clement-2

New Participant

Hey @amarjit_hayer

“Add to SFDC campaign” flow step will skip leads who are already a member of the specified SFDC campaign.

Could you check if any of these 268 leads are already a member of the SFDC campaign?

If this is the case, I would recommend using a “Change status in SFDC campaign” flow step instead (which is different from “Change program status”).

“Change status in SFDC campaign” should also add and sync any new leads who are not a member of the SFDC campaign yet.

There shouldn’t be a need to unsync and resync your campaigns. When your Marketo and SFDC campaigns are synced, the program members and statuses are kept in sync and reflected on both Marketo and SFDC.

That said, I believe the issue here is that your leads will only become members of the campaign after the program has ran and the invite has been sent. Hence, you won’t be able to see the target audience in SFDC until after the program has ran.

Perhaps you can try running the program once with the “Change status in SFDC campaign” flow step and without any “Send email” flow step. This should update the targeted leads’ program membership and status, which will be reflected in SFDC as well.

When you are ready to send the invite using the same smart campaign, just remember to set it to allow the same leads to run through the flow every time / at least more than once. Otherwise, they will not be able to flow through the campaign again and will thus not receive the invite.

Let me know how it goes, and if you have any further questions 🙂

Clement-2

New Participant

Hi @amarjit_hayer @aditik @rross1cy @khanson20 @ksbingham @emanespares

Hope you’re feeling more prepared for certification after these 3 weeks!

Here’s the quiz on Section 3: Defining and Targeting Audiences.

You are tasked to send an email campaign to contacts who visited your website and submitted an enquiry form in the last 30 days. Which of the following would be the most appropriate to use for this task?

A) Smart List
B) Static List
C) Import List
D) Segmentation

Please reply to this post with your answer by Wednesday, 19 June, and feel free to post any questions as well!

Amarjit_Hayer

New Participant

From reviewing practice test questions, it’s really important to understand what the question is actually asking, which I seem to struggle with ☹

My initial gut response is A. Smart list, because it can be set up to look for anyone who fills out the form in the last 30 days, being dynamic and ongoing. A smart list could be created to look for a 30-day range that is dynamic, or could be set to a fixed pre-determined date range.

Submitted an inquiry could mean that it’s a one-time email send for everyone who filled out the form in the last 30 days, in a set date range, so a list import could work for this, into a static list.

Import list is usually from an external source that you are bringing into Marketo, which could or could not already be in your database. I often use this when getting a list from an event partner showing who attended a particular show that we were participating in too, and most are already existing customers of ours. A static list could be used in this case to ascertain who filled the form in the set date range, but would not be added to after that point.

Segmentation is used to ‘sort your data’ for sending emails out, but form fill is not a good way to sort data, it should be something more permanent/ongoing such as geographical area, language, industry, etc.

I am sticking with my initial answer of Smart list as it’s the simplest to use.

Amarjit

aditik

New Participant

Answer is SMART LIST.
Smart list is used to dynamically segment and filter your database of leads based on specific criteria. It is particularly useful for creating targeted email campaigns based on recent activities. For sending an email campaign to contacts who visited your website and submitted an enquiry form in the last 30 days, the most appropriate option would be SMART LIST.

Clement-2

New Participant

Hi @amarjit_hayer @rross1cy @aditik @khanson20 @ksbingham @emanespares

Hope all of you are having a great start to your week!

This week, please run through (Section 3) Defining and Targeting Audiences of the Exam Prep Guide. I will be posting a quiz on this section at the end of this week. Meanwhile, if you have any questions on Sections 1 - 3, just drop a line anytime.

I am also happy to share that Adobe is considering on rewarding engaged aspirants with a 50% certification exam voucher. If you are interested, please take a moment to complete this survey - https://forms.office.com/r/M0QZUCbAKG

Gentle reminder to attempt the week 2 quiz as well. Looking forward to your questions and participation!

Amarjit_Hayer

New Participant

@clement-2 Printable docs would be a great help to ensure we are on the right track, and to use when offline. I find my self going down rabbit holes with the 'useful resources' and links within the documentation. Not sure to what level of detail we should be preparing for the exam, which I am told is meant to be quite basic. e.g. when we working on building & managing programs, were we to look into how to sync with event partners, notification errors, etc., or just be able to understand what each program type is, what you can/cannot do with each, how to create them etc.?

Amarjit

Clement-2

New Participant

Hey @Amarjit_Hayer

“Going down rabbit holes” - that was exactly how I felt when I was preparing for my certification!

To stay on track, I would suggest sticking to the objectives / scope outlined for each section. If you can answer all of them confidently, I’m certain you will pass that section.

Based on the objectives / scope for section 1: building and managing programs, it is unlikely that you will be tested on “how to sync event partners”. I have personally never seen questions on that either.

The objectives / scope for each section are outlined here, as well as in the Exam Prep Guide.

At this juncture, you may also want to attempt the practice test available in the Adobe Certification Exam Prep Portal to have a better idea of the actual questions and the depth of understanding required.

Hope this helps!

Clement-2

New Participant

Hi @rross1cy @amarjit_hayer @aditik @khanson20 @ksbingham @emanespares

Hope you had an amazing week! Here’s the next quiz on (Section 2) Building Assets:

Which of the following statements about creating/editing assets in Marketo is FALSE?

To replace an existing image in Design Studio, you must delete the old image first before uploading the new one.
Draft assets are editable and not live, while approved assets are finalized and live.
Local assets are specific to a program, while global assets can be used across multiple programs.
Approved assets can be reverted to draft status for further editing if needed.

Please reply to this message with your answer by Wednesday, 12 June. Feel free to let me know of any questions as well!

Amarjit_Hayer

New Participant

A is false, replace will overwrite the selected file, keeping the original filename if the new one was different, so no deletion is required.

Amarjit

Clement-2

New Participant

Hi @amarjit_hayer @rross1cy @ksbingham @khanson20 @aditik

Hope you’re having a lovely start to our 2nd week of this mentorship program!

This week, we will be focusing on (Section 2) Building Assets. Please run through the Exam Prep Guide and if possible, familiarize yourself with the actual configuration / interface through some hands-on in Marketo. If you have any questions, feel free to post them in this thread.

Gentle reminder to also attempt the week 1 quiz on (Section 1) Building and Managing Programs, if you have not done so. Looking forward to your questions and participation!

rross1CY

New Participant

Hey Clement when uploading a image in design studio how can you change that image in all assets at the same time without having to go into each asset one by one. For example: If a logo block is used and something is added how will all assets be updated using that logo block?

Ronnie Ross, M.Ed

Clement-2

New Participant

Hey @rross1cy

The most efficient way is to replace that specific image in the Design Studio.

You can follow the steps listed here.

You will essentially be re-uploading the image without changing the file name / URL - thus the updated image will be reflected in all of your assets (e.g. emails, forms, landing pages).

Hope this helps!

Clement-2

New Participant

Hi @ksbingham @rross1cy @amarjit_hayer @khanson20 @aditik

Here’s the quiz for this week on (Section 1) Building and Managing Programs:

Imagine your team has curated a valuable list of upcoming industry events and wants to collect leads by offering this gated content on your website.

Which type of program should you utilize to capture the leads through a form and send the curated list to these leads via an email?

Email Program
Default Program
Event Program
Engagement Program

Please reply to this message with your answer by Wednesday, 5 June. Look forward to finding out how well you understand the different types of program!

rross1CY

New Participant

I believe it will be a Default program if you're creating a form to collect names to send elsewhere after the event.

Ronnie Ross, M.Ed

aditik

New Participant

Hello! My name is Aditi karade from India. I am new to Marketo but I have worked on other marketing automation tools like Salesforce, Hubspot. In my current organization we are planning to implement Marketo as a Marketing automation tool so I am here to gain knowledge of Marketo and enhance my skillset which will help me in my profession growth. My main moto is to learn from industry experts like you and get certification of most demanding marketing automation tool.

Sorry for late joining as I dont have community access, Jonathan shared access details a day before. But I will cover it over the weekend so that I will be on same track with other aspirant from 3rd June onward

Clement-2

New Participant

Hi @aditik

Glad to be part of your learning journey! I am certain your knowledge in other marketing automation tools would come in handy. Let me know if you have any questions or require help with any specific topics.

K

khanson20

New Participant

Hi! I am Kelsey Hanson! Fairly new to Marketo, have only been using it for the past 6/7 months but am excited to learn more!

Clement-2

New Participant

Hi Kelsey,

Welcome to the Marketo community! If you’ve any questions or specific areas which you’d require more help with, just drop a line anytime.

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