🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

I passed!  I'm now a Certified Adobe Marketo Engage Professional

To my fellow Aspirants - I Passed!  

Yesterday, I was able to take my Marketo Engage Professional exam and I passed!

Just thought I'd share the good news.

Now, on to studying for the Expert exam. 😁

I'd love to hear how you all are progressing... keep us posted.

Hello everyone. Are we supposed to be taking the certification test this week? Was there a specific date to have the certification test taken? Thanks!

Ok Team.

Here's a new question for us.  

We're in the process of rolling out a bunch of individual landing pages for some of our larger clients (I can explain the use case more if you'd like... just trying to stay brief).  These are essentially, "Resources" pages for them with gated content and lead capture.

Currently, each company receives their own co-branded landing page.  What I'd like to do is to build out the overall configuration so that everyone uses just one landing page... and the elements of the page are dynamic based on the URL parameters.

To further explain... this is a little more than dynamic insertion based on Segments or Tokens because many of these people won't be in our system... therefore, the Marketo Munchkin code won't populate, and there's no database for Marketo to refer to regarding a token... these are anonymous visitors.  

So, How do I change content based on the URL parameter?  For example, how do I trigger a logo to be swapped out based on the URL Parameter?

Thoughts from the group?

General question to the group around CC'ing people on an email.

We're looking to set up a campaign where our sales team would be CC'd on an email.  

we have 50 people on our sales team and each sales rep is assigned to ~2,000 people.  If we set up the email CC functionality, will each sales rep receive ~2,000 emails when the campaign goes out?

Based on how I read the "how-to" section of this function - and how the sales reps activities in the email itself (e.g., clicks or even landing page visits/clicks) will be reflected on the primary persons record - I'm thinking that the sales rep would indeed receive ~2,000 emails.  

Could someone confirm this logic - or, help to steer me in the right direction?

I guess, the idea would be to just have the sales rep receive a single email so that they had a "heads up" that the emails went out.

Thoughts?

Question to the group.

We're building out some custom 'signatures' for our sales team and I have a question regarding the formatting of the custom fields.

I'm getting stuck on two field... the name, and the URL (the appointment scheduling URL - e.g., Calendly, and their specific landing page.)

My question is this... how would you format the fields?

For the Name (first and last - joined together - e.g., 'Jeff Hensiek'), I currently have it as a String - Not sure that's the best.  it renders well in the HTML version of the email, however, when I populate the value in the TEXT version of the email, it puts the HTML for a space in there (e.g., Jeff Hensiek).  So, I'm thinking I may have to switch it to a "Text Area".

How would you go about formatting the URL field?

What would be the pros/cons of the URL being a "URL" field type vs, a "STRING" field type?

I can provide more detail if you'd like... just thought I'd start the conversation with this short question.

Thoughts?

Good morning fellow Marketo learners.

Here's a topic for discussion... 

I was working on my Morning Routine today and happen to come across this... just thought it was interesting and wanted to share (And, possibly start a little conversation, too  😉).

Inside of Marketing Activities - there's a section called "Campaign Inspector".  It shows you which campaigns are currently running (both batch and trigger).  What I found interesting today was a new icon that popped up.  Over this past week, we've been doing a little cleanup and we've been archiving many of our older campaigns (from many years ago).  Based on a little research, it shows that this is an icon to identify whether a campaign is in the Archive folder or not (See image below).

It appears that we have trigger campaigns that are still running from old campaign.  

 So, my next step was to jump in and turn off these old campaigns.

However, I thought this may be an interesting question for the group - is there any reason to keep them on?  

Hi all!

My name is Alexa, I'm currently the Marketing Operations Specialist at a finance company in the Washington, DC area. I've been working with Marketo for about 2 years now, and I'm excited to expand my skillset within the platform!

@erinpollackq2 Are we going to be given weekly assignments/modules? I'm unclear on what we're supposed to be working on this week. 

I look forward to connecting with all of you!

General question for the group.

We're looking to track product sales in a 'rolling' fashion (e.g., rolling 30 days), and we're having difficulty with it.  This is a little involved... so, here are some relevant details:

Our instance of Marketo doesn't have a CRM

We have a custom object and all of our product purchases are in the custom object - lumped together (they are separated, but when querying, we are querying the entire object and not just a single new product that was purchased).

We're trying to track the overall success of our onboarding campaigns as they relate to upselling products. For example:  Member/Custom:

• Buys product on January 1
• Receives welcome email on January 2 (our instance of Mkto is populated with a nightly push of data - through an API - from our Business Intelligence Team).
• Auto enrolled into a nurture series (1 email per week)
• Purchases additional product on January 15

Our question is how to track this in an ongoing manner.  Because, Member #2 would have entered the same process starting on January 2 after making their purchase (welcome email on Jan 3).

One option - a very manual option - is to create a smart campaign and adjust it daily (ugh).  Filters include:

• Received email on January 2
• Purchased product between January 3 and Feb 3 (a 30 day window).

This flow could be manually adjusted each day for a new 30-day window.

However, I'm looking to have this more automated so that I don't have to adjust it daily.

Thoughts from the group???

Afternoon, fellow group of aspirants!

I followed in Geoffrey's (@laevinsdad ) footsteps and took the practice exam.  I'm pretty stoked at the results.

If you haven't taken a practice exam yet, please give it a shot.  It was enlightening and eye opening.

Now, I'm looking forward to spending some time in the study materials.

Jeff Hensiek

Marketing Automation Program Manager.

Hello team,

Are you guys able to access the prep guide? I currently see a 404 error page when clicked on the link.

@jon_chen - could you please advise?

Regards,

Sadhana.