🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Hi Everyone,
We have officially come to the end of the Marketo Community Mentorship Program 2024.
Thanks for your engagement over the past 4 weeks. This has been a great learning experience for me as well.
Hope I was able to help you all towards achieving the Marketo Certified Expert certification. You may continue to utilise this thread in the future as well if you have any questions regarding the certification prep or discussing with fellow aspirants.

I have completed the nominations from my end for 50% as well as 100% certification vouchers. You may receive the vouchers soon if not already.
Make sure to schedule your exam in the month of July to avail the voucher.

All the best for your certification exam. Do share your results in this thread.
@suanntan @birbalnegi @mmoseley @ncnishant14 

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 4 quiz. This quiz is there to assess your knowledge on the items covered under Section 4 - Reporting.

Question: While creating a people performance report, you want to see the records created year-to-date classified by Months. Which is the best option to achieve this?
a. Person Created At = This Year, Drill Down by Months
b. Smart List = Person was Created Filter (this Year). Group by= Months
c. Person Created At = This Year, Group by= Months
d. Person Created At = This Year, Custom Columns for Month

Additional Question: While a program creation period cost 20000 was added. The Event took place and the next day you added 30000 under the period cost. When we can see the Revenue Reports to be updated? Instantly/Manual Refresh/24 hours/8 hours

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

Hi @suanntan @MMoseley @ncnishant14 @birbalnegi 

As we have reached the last week of this Mentorship Program, Let's start with the Section 4 of your Exam Prep Guide.

Section 4: Reporting

• Given the outcome of a campaign, determine how to set up a program to provide the best reporting
• Given a scenario, be able to investigate and assign the appropriate acquisition program

This section is the smallest yet most crucial from your professional POV. You will explore all the Analytics options available within marketo and how you can utilise them to generate accurate analytics. I would recommend you to go through the Types of Reports in Marketo as well as RCE in great depth. Try to create each report and explore every feature and possibility. The questions in the certification are around how a certain report can be utilised to achieve desired outcome.

Adhering to the timeline of this program, I'll be posting the Week 4 quiz on 21st June.

In case you have not done already, Fill out this form and you have a chance to get 50% off Certification voucher. https://forms.office.com/r/M0QZUCbAKG

(Your engagement plays a key role in getting the benefits, there is a big one coming towards the end of this program)
Keep Interacting!

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 3 quiz. This quiz is there to assess your knowledge on the items covered under Section 3.

Question: For creating an interesting moment, a developer creates a smart campaign with the trigger as Clicked Link in an Email. They want to add the name of the email asset to populated within the Interesting Moment description. Which token should be used?

1. {{trigger.Trigger Name}}
2. {{trigger.Name}}
3.  {{trigger.Email}}
4. {{trigger.Subject}}

Additional Question: While setting your Lead Scoring Model you are required to score records based on their Job Title. How would you achieve this?

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

Hi @suanntan @MMoseley @ncnishant14 @birbalnegi 

As we have entered Week 3 of the Mentorship Program, Let's start with the Section 3 of your Exam Prep Guide.
 

Section 3: Lead and Data Management

• Outline the key decision points in defining the lifecycle model
• Apply best practices around lead scoring
• Implement the appropriate, interesting moments
• Interpret the lead activity log
• Given a scenario, identify the creation source
• Demonstrate how to set up a data management program
• Analyze an instance’s data quality
• Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
• Summarize how segmentation works
• Demonstrate the relevance of lead scoring in marketing and sales collaboration

This section checks your expertise in building and implementing processes from scratch in Marketo like Lead Lifecycle and Scoring Model. Prepare yourself to get in-depth questions on program membership, smart list and segmentation criteria and interpretation of activity logs. Make sure to go through all the documentation provided to build a strong fundamental understanding of each of the topics I've mentioned above.

As we are halfway through the Mentorship program, here is a small gift for you from the Marketo team:
Fill out this form and you have a chance to get 50% off Certification voucher. https://forms.office.com/r/M0QZUCbAKG
(Your engagement plays a key role in getting this voucher, there is a big one coming in the following weeks)
Keep Interacting!

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 2 quiz. This quiz is there to assess your knowledge on the items covered under Section 2.

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

1. Email addresses are invalid
2. Communication Limits exceeded
3. Durable Unsubscribe
4. Program status was not changed to success at the time of list import

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

Hi @suanntan @mmoseley @ncnishant14 @birbalnegi 

As we have entered Week 2 of the Mentorship Program, Let's start with the Section 2 of your Exam Prep Guide.
 

Section 2: Marketing Activities/Campaign Management

• Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
• Interpret the relationship between programs, channels, tags, and period cost
• Demonstrate/apply the correct configuration to Engagement Programs
• Give examples of usage for different types of tokens
• Summarize the utility of Webhooks in Marketo and how they are used
• Identify and apply the appropriate use of the PMCF
• Explain the benefits of Global Assets and how to use them
• Demonstrate the capabilities of forms
• Perform and analyze an A/B test strategy
• Identify where a program or asset has been referenced with ‘Used By’
• Troubleshoot communication limits
• Use Webinar provider information in an event program

I find this section of the exam to be the most crucial yet the easiest one as it tests your hands-on knowledge and experience of performing day to day activities in Marketo. Expect questions where you have been given a situation and you need to find the best option to accomplish it(similar to Q1 of Week 1 quiz) and troubleshooting questions where you are required to find out the root cause of the given issue. Make sure to try and implement stuff related to each topics mentioned above.

Here is a resource which I thought would be helpful for everyone: https://nation.marketo.com/t5/marketo-whisperer-blogs/marketo-new-user-self-guided-learning-path/bc-p/339597#M1173
 

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

Quiz Time
Hi All @mmoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 1 quiz. This quiz is there to assess your knowledge on the items covered under Section 1.

Question: You have a new team on-boarded which requires access to Marketo APIs, what is the best way to give them access? (Select any one)
a. Create an Admin user for this purpose. 
b. Create an API only user role and associate it to a web service. 
c. Create an API only user role, create an API user and assign them the API only user role.
d. Create an API user and assign them admin role.

Additional Question: Which section/tab under Marketo would provide you the credentials to be used for this API User once created?

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

Hi @ncnishant4 @suanntan @mmoseley @birbalnegi 
I have mailed Jon and Nimasha regarding the exam prep guide issue, will keep you guys posted as soon as i get some update.
Meanwhile please go through the below topics from Marketo Product docs and community discussions:

Hello Aspirants - Happy Friday!
I hope you guys must have already started learning and preparing as per the study guide and the exam description shared in the thread.
For Week 1: your target should be to go through the Section 1 of the Exam Prep guide.

I'd recommend you to start with the study guide and go through the Product docs mentioned. I have always referred the Marketo Product Docs and the community discussions for my certified Expert as well as Master Architect exam; and have always found them to be fruitful. Assuming all of you already have some good background and experience working with Marketo, I would suggest you to not just read but try and implement every concept and topic mentioned from scratch. Think of the use case which can be built around that topic or how has that feature helped you in the past. Personally something which helped me score good in my Marketo Certified Expert exam was playing around and figuring out each and every potential edge case. Most of the MCE exam questions are situation based, there will be very few direct questions. So try to learn by doing. That's all for the pep-talk for the week.

Keep learning and keep asking questions here in the thread. I'll be sharing the Week 1/Section 1 quiz on Monday.

Feel free to drop your queries over the next few days. I'll be closely monitoring this thread and try my best to help resolve them.

@mmoseley @suanntan @ncnishant4 @birbalnegi