Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Rachel Noble-Squire (@rachel2-2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Rachel: MOPS/Analytics Consultant with 10+ years in MarTech | Founder & Principal Consultant at MOBI Solutions | 2x Marketo Champion, Former MUG Leader | United States Aspirants mapped to @rachel2-2 @teodoraausan1 / @teodoraau @melody-2 @pshukla19 @sivaramanmani @rajniru_rc @saurabhty @bbenito121608 How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Rachel, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Rachel and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

Community Manager

Question

🗣️ [Mentor Rachel Squire] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 23, 2024
8 replies
4995 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Rachel Noble-Squire (@rachel2-2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Rachel:

MOPS/Analytics Consultant with 10+ years in MarTech | Founder & Principal Consultant at MOBI Solutions | 2x Marketo Champion, Former MUG Leader | United States

Aspirants mapped to @rachel2-2

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Rachel, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Rachel and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

R

rachel2-2

New Participant

Hi everyone - thank you all for your participation in this program! Here are the trivia questions and answers if anyone would like to take a look:

https://docs.google.com/presentation/d/14fN5RAYLD-QOwGTbnMHQHX7x-8bIQLEuHtuyEAZq1W0/edit?usp=sharing

Best of luck on your upcoming exams! 🌿

bbenito121608

New Participant

Thank you @rachel2-2! This was great!

R

rachel2-2

New Participant

@TeodoraAusan1 @Melody @pshukla19 @SivaramanMani @rajniru_rc @styagi @bbenito121608

This is our last week of the Marketo Certification mentorship program! Congratulations on making it this far!

Here's your final assignment: go through Section 4 of the Exam Prep Guide here:

https://app.rockinfo.com/courses/248

Please review the module, as well as all of our previous modules, and make sure you feel comfortable answering exam-related questions for each section. As always, if you have any questions, post them here! I'll post our final quiz at the end of the week.

In addition, I will be hosting a certification study roundup with some trivia questions on Friday at 9:30am PT! If anyone is interested, please sign up here:

https://forms.gle/4rjJhfBJbXiBnrEXA

Bring your own questions as well and we will get them answered! Please let me know if this time zone does not work - happy to find another time if needed.

Let's finish out this week strong!

R

rachel2-2

New Participant

Hi @TeodoraAusan1 @Melody @pshukla19 @SivaramanMani @rajniru_rc @styagi @bbenito121608,

Here is our last pop quiz!

Question 1) Which users can bypass SSO?

Question 2) What is one step you can take to ensure only specific IP addresses are allowed to access a Marketo API connection?

Question 3) Which of the following can you share across workspaces? Select all that apply.

Email templates
Individual emails
Landing page templates
Individual landing pages
Models
Smart campaigns
Smart Lists
Static Lists
Segmentations
Snippets

Don't forget, we will be hosting a live trivia session tomorrow at 9:30am PT, using real questions from the practice exam! Sign up here: https://forms.gle/4rjJhfBJbXiBnrEXA

bbenito121608

New Participant

Question 1) Which users can bypass SSO?

Users with permission to bypass SSO

Question 2) What is one step you can take to ensure only specific IP addresses are allowed to access a Marketo API connection?

Enable IP restrictions.

Question 3) Which of the following can you share across workspaces? Select all that apply.

Email templates YES
Individual emails YES (Must be in a program)
Landing page templates YES (Must be in a program)
Individual landing pages YES
Models YES
Smart campaigns YES
Smart Lists YES
Static Lists YES
Segmentations YES
Snippets YES

Thanks @rachel2-2!

R

rachel2-2

New Participant

@TeodoraAusan1 @Melody @pshukla19 @SivaramanMani @rajniru_rc @styagi @bbenito121608 Hi everyone! We are almost 3/4 of the way through this program! Pulse check: how is everyone feeling about the upcoming certification?

Would anyone be interested in joining a trivia-style call, where we go through a bunch of practice exam questions and see where we're at? Goal would be to keep it light and fun, but still informative. Like this comment if you're interested!

bbenito121608

New Participant

That would be great! And very helpful, @rachel2-2! I'm interested!

R

rachel2-2

New Participant

@TeodoraAusan1 @Melody @pshukla19 @SivaramanMani @rajniru_rc @styagi @bbenito121608

We are officially halfway through the mentorship program! Thanks to everyone who has participated so far! 🎉

I'll give everyone a few more days to answer the last pop quiz before providing the answers. In the meantime, here's your next assignment: go through Section 3 of the Exam Prep Guide here: https://app.rockinfo.com/courses/248.

Please review the module, and make sure you feel comfortable answering exam-related questions for each of these sections. And of course, if you have any questions, post them here! I'll post our next quiz at the end of the week.

R

rachel2-2

New Participant

In addition to this week's study materials, I have a special announcement! We are rewarding engaged aspirants with a 50% certification exam voucher.

Please fill out this form by June 21st, 2024 to receive a 50% discount voucher on the Exam fee as a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program! https://forms.office.com/r/M0QZUCbAKG.

R

rachel2-2

New Participant

@TeodoraAusan1 @Melody @pshukla19 @SivaramanMani @rajniru_rc @styagi @bbenito121608

This is our last week of the Marketo Certification mentorship program! Congratulations on making it this far!

Here's your next assignment: go through Section 4 of the Exam Prep Guide here:

https://app.rockinfo.com/courses/248

Please review the module, as well as all of our previous modules, and make sure you feel comfortable answering exam-related questions for each section. As always, if you have any questions, post them here! I'll post our final quiz at the end of the week.

In addition, I will be hosting a certification study roundup with some trivia questions on Friday at 9:30am PT! If anyone is interested, please sign up here:

https://forms.gle/4rjJhfBJbXiBnrEXA

Bring your own questions as well and we will get them answered! Please let me know if this time zone does not work - happy to find another time if needed.

Let's finish out this week strong!

R

rachel2-2

New Participant

Thanks to those who have already answered the pop quiz question! I'll give everyone a few more days to answer before providing the answers.

In the meantime, here's your next assignment: go through Section 2 of the Exam Prep Guide here: https://app.rockinfo.com/courses/248. Note that this section is almost HALF of the content, so we have a lot to cover this week!

Please review the module, and make sure you feel comfortable answering exam-related questions for each of these sections. And of course, if you have any questions, post them here! I'll post another pop quiz at the end of the week.

R

rachel2-2

New Participant

Any questions from this week's section? Quick pop quiz!

Question 1) What must be set up in order to use the Success Path Analyzer?

Question 2) How do you set up a custom sync rule?

Question 3) Let's say you want to send a thank-you email to someone who downloads content, but you only want to send it after they become an MQL. Assuming you track MQL Date, how can this be accomplished?

bbenito121608

New Participant

Question 1) What must be set up in order to use the Success Path Analyzer?

Revenue Cycle Modeler must be set up and approved in order to pull data into the Success Path Analyzer

Question 2) How do you set up a custom sync rule?

You'll need to create a Sync with Marketo Boolean field on both the lead and contact object in Salesforce. Then, create a flow in Salesforce that will automatically change Boolean value from false to true for new records and records where email address gets populated. After all this, you'll need to submit a support ticket to request a custom sync rule be implemented. Make sure to provide them with the API name and friendly label. Support will let you know when this is complete.

Question 3) Let's say you want to send a thank-you email to someone who downloads content, but you only want to send it after they become an MQL. Assuming you track MQL Date, how can this be accomplished?

A recurring batch campaign where the smart list is:

Filter 1: Member of Program is True Program is [Content Program], Status is Downloaded

Filter 2: MQL Date is not empty

bbenito121608

New Participant

It looks like the Exam Prep Guide is down right now.

R

rachel2-2

New Participant

Looks like it's back up! Are you able to access it now?

bbenito121608

New Participant

Hi @rachel2-2!

It looks like the initial link still gave me an error, but the new one you posted for the next assignment works. It refreshed my status, but that's ok...it forces me to review again lol. Thank you!

R

rachel2-2

New Participant

Hi everyone! Thanks to those of you who have already introduced yourselves - I'm so excited to meet you all!

Quick tip - subscribe to this thread to make sure you see the latest notifications, resources, and quizzes.

So let's get to it! Here are some key resources you will want to bookmark as we embark on this journey together:

Exam prep guide: https://app.rockinfo.com/courses/playScorm/619
Certification Journey overview: https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-professional/ame-p
Readiness Questionnaire - take this before you test to make sure you're ready to go!: https://scorpion.caveon.com/launchpad/ad-q-e555-readiness-questionnaire-for-adobe-marketo-engage-professional-exam/ad-q-e555-readiness-questionnaire-for-adobe-marketo-engage-professional-exam#_blank

The exam will cover the following topics:

Section 1: Building and managing programs (39%)

Given a business need/question, identify an appropriate reporting strategy to perform an analysis
Analyze data to answer business questions
Identify conversion funnels (as a concept to understand business analysis)
Consult the Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions
Recognize outliers and anomalies in reports

Section 2: Building assets (19%)

Manipulating files in Design Studio (uploading/replacing images and files).
Create/Modify a form using the Form Editor.
Create/Edit an email using the Email Editor.
Create/Edit a landing page using the Landing Page Editor.
Create/Edit a Snippet in the Snippet Editor.
Distinguish the difference between draft and approved assets.
Distinguish the difference between local and global assets.

Section 3: Defining and targeting audiences (33%)

Create/Modify Smart Lists.
Understand Smart Campaign flow steps.
Understand how to schedule and/or activate Smart Campaigns.
Interpret Smart Campaign results.
Describe the purpose of a segmentation and its use.
Identify and navigate the Database.
Explain how to set privacy settings in Adobe Marketo Engage.
Differentiate between Smart Lists and Static Lists.
Define system Smart Lists.
Compare and contrast the different types of Smart Campaigns.
Understand how Smart Campaign triggers and filters work.
Differentiate the different list imports.

Section 4: Analyzing and building reports (9%)

Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)
Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)
Comprehend Email Insights metrics

Here's your first assignment: go through Section 1 of the Exam Prep Guide here: https://app.rockinfo.com/courses/playScorm/619. Please review the module, and make sure you feel comfortable answering exam-related questions for each of these sections. And of course, if you have any questions, post them here!

bbenito121608

New Participant

I hope everyone is doing well! I watched the migration/merge video and in that conversation there were a couple of statements that they weren't completely sure about that I need clarification on:

Is it true that you would need a brand new Marketo instance if you were integrating a new SFDC instance? Or would it be possible to connect a new SFDC instance with a current Marketo instance?
Can the durable unsubscribe table be migrated? And when they mention this, does this mean that if I were to migrate an unsubscribed record from one Marketo to another, I wouldn't have to run them through the unsubscribe process?

Thank you!

R

rachel2-2

New Participant

Great questions!

Is it true that you would need a brand new Marketo instance if you were integrating a new SFDC instance? Or would it be possible to connect a new SFDC instance with a current Marketo instance?

This is correct! Once you have a Marketo instance integrated with an SFDC instance, you cannot integrate that same Marketo instance with any other SFDC instance. Companies migrating to a new SFDC instance also need a new Marketo instance.

Can the durable unsubscribe table be migrated? And when they mention this, does this mean that if I were to migrate an unsubscribed record from one Marketo to another, I wouldn't have to run them through the unsubscribe process?

This is a great question that I actually don't know the answer to! @jon_chen can you help?

R

rachel2-2

New Participant

Thanks for the intro, @jon_chen !

Hi everyone - great to meet you all! I'm excited to work together over the next few weeks on a collective journey towards Marketo Certification. Would love to see everyone introduce themselves here in this thread, so we can get to know each other a little better.

I'll post in this group regularly throughout the duration of this program, but as Jon mentioned, feel free to post questions as they come up and I'll see how I can help. Chances are, others in this group may have the same questions. And if you know the answer to someone else's question, feel free to jump in!

bbenito121608

New Participant

Hi @Rachel_Noble and team!

My name is Beverly Benito. I work at BDO Digital (formerly DemandGen) and have 10 years experience in Marketo. I'm excited to work with everyone on the team and get this certification under my belt. If anyone wants to connect or do a study group, my email address is bbenito@bdo.com and my LinkedIn profile is: https://www.linkedin.com/in/beverly-benito-93949735/. Good luck everyone!

How to Participate

Suggested Next Steps for Aspirants:

Quick links

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