🗣️ [Mentor Ryan Laushway] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
Community Manager
May 23, 2024
Question

🗣️ [Mentor Ryan Laushway] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 23, 2024
  • 8 replies
  • 6494 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ryan Laushway (@ryanla4who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

 

A little bit about your Adobe Marketo Engage Community Mentor, Ryan

 

 

 

 

Senior Consultant @ Slalom | Adobe Certified Master - Adobe Marketo Engage Architect (MCSA) x2 | Adobe Certified Expert-Marketo Engage Business Practitioner (MCE) x3 | Vancouver, Canada | 8+ years of experience in designing, implementing, and optimizing automation strategies. | Experience in Financial Services, Healthcare, Software and Manufacturing Industries

 

 

 

 

 

 

 

 

Aspirants mapped to @ryanla4 

 

  1. @shyamanjan_bose-2 
  2. @saurabhsh13 
  3. Ujjawal Kumar Maneriya
  4. @jasminma 
  5. DJ Howard
  6. @bhaskarnaik 

 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Ryabn, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Ryan and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

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8 replies

New Participant
June 17, 2024

@shyamanjan_bose-2  @saurabhsh13 @ujjawalmaneriya @jasminma @djhoward @bhaskarnaik 

 

Reminder last chance to get your 50% off an exam voucher (fill out this form by June 21st, 2024)  

  

We are in our final week (Week 4) so we will be covering Reporting, which is 4% of the exam. Please take 1 hour to review this week's content, as there is another weekly quiz coming.  

 

Next week during week 5 will be your opportunity to take the Marketo Offical Practice Exam, along with a Practice Quiz I will create. 

 

Once you have taken the practice tests, I would recommend you book your exam so you can hold yourself accountable and take a stab at passing the real exam. 

  

Let's get certified! 

Ryan

New Participant
June 18, 2024

Hi @ryanla4 ,

Here are my responses:

Week-2

 

1 -A

2 - True

3 -D

4 - B & C

5 - A,D

 

Week-3

 

1-1

2-B

3-B

4-C

5-B

New Participant
June 18, 2024

Thanks for catching up and good job, here are your results.

 

Week-2

 

1 . Correct - a. Lead/Person, System, Program 

2. Correct - True

3. Correct - d. There is no way to achieve this 

4. Correct - B & C

5. Correct - A,D

 

Week-3

 

1.Correct - a. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

2. Correct - b. Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Correct - b. Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days 

4. Correct - c. A lead fills out a high-value form, such as a demo request.

5. Correct - b. Buyer personas and their respective behaviors 

New Participant
June 10, 2024

@Shyamanjan @saurabhmce @ujjawalmaneriya @jasmin10 @djhoward  @BhaskarNaik 

 

We are over halfway there! I hope you are staying on top of the readings and thank you for completing the weekly quizzes. I want everyone who is actively participating to be certified by the end of this month together. 

 

Here is a link to get 50% off an exam voucher (fill out this form by June 21st, 2024) 

 

We are now in Week 3 so we will be covering Lead and Data Management, which is 22% of the exam. Please take 2-3 hours to review this week's content, as there is another weekly quiz coming. 

 

Please use this new link to the study guide as it has been updated. https://app.rockinfo.com/courses/144 

 

If you have any questions while reviewing the content or on the quiz, please post in the thread and tag me so I can review and respond. 

 

Let's get certified! 

Ryan 

New Participant
June 12, 2024

I am tagging you b/c you missed ether the Week 1, Week 2 or both quizzes, if you would like please response to the quiz below.

 

@jasminma

@@BhaskarNai 

@saurabhmce

@shyamanjan_bose-2 

 

Week 1 Quiz

  1. A Marketer notices an email was sent with the incorrect subject line; however, they remember they updated the email before it went out to a different subject line. Where would the Marketer go in Marketo to review what happened?
    1. Admin Audit Trail
    2. Asset Audit Trail
    3. User Login History
    4. Used By Tab
  2. A new hire is being onboarded, within this role they are responsible for adding files to the design studio, they will not build the programs or assets in Marketing activities. What role should they be given?
    1. Marketing/Standard User
    2. Web Designer
    3. Analytics
    4. API User
  3. True or False - The activity log on the Person Detail Page contains all activities related to the person and is filterable by Email, Web, Smart Campaigns, Opportunities and more.
    1. True
    2. False
  4. An organization is implementing Marketo and wants to understand if they need Workspaces or Partitions. They operate across the globe in many regions and have a large set of products that they offer, a person can purchase across geographies and products. Is there currently a use case for Workspaces or Partitions?
    1. Yes
    2. No
  5. A marketer wants to ensure that the year in the email footer is always correct. What is the simplest method to ensure that this is correct.
    1. Create a Global Token at the Marketing Activities Folder, and reference it in the Program Templates
    2. Create a local token in each program template and update it
    3. Use some velocity script in the program templates
    4. Reach out to Marketo Support to fix

 

Week 2 Quiz 

 

1. A Marketer has been tasked by their legal team to track some data when someone unsubscribes from a Marketo email. The info they need to provide legal for record keeping, is as follows: 

  • email address  
  • time and day  
  • reason they unsubscribed (field on the form) 
  • program name  

Which combination of token types should the Marketer use? 

  1. Lead/Person, System, Program 
  2. Lead/Person, System, Trigger 
  3. Lead/Person, System, Unsubscribed, Trigger 
  4. Lead/Person, System, Unsubscribed, Program 

 

 2. True or False – You can use Webhooks in Add Choice in a flow step i.e.. If Webhook is Called send x email, if Not Webhook is Called send y email 

 

3. A Marketer wants to use a Program Member Custom Field {{member.webinar url}}, in a snippet in the registration confirmation email. How would they do this? (select one)

  1. Create the PMCF field, add the token to the snippet, add the snippet to the email 
  2. Create the PMCF field, add the token to the snippet, edit the default value, add the snippet to the email 
  3. Reach out to Marketo Support to create a custom Velocity Script 
  4. There is no way to achieve this 

 

4. What are the ways that someone can bypass the communication limit to send a marketing email? (select all that apply) 

  1. There is no way to achieve this 
  2. In Admin -> Communication Limit Settings deselect block marketing emails 
  3. In the smart campaign change the qualification rules to not block non-operational emails 
  4. Mark the Email as Operational 

 

5. A new Marketo client is trying to determine if their event program should have its own form or use a global form. Select all the benefits of using a local form over a global form. 

  1. Can Customize Per the Campaign 
  2. Scalable 
  3. Easy to Manage and Maintain 
  4. Acquisition Program is automatically assigned  

 

djhoward
New Participant
June 3, 2024

Hi Ryan and fellow Marketo Mentees!

 

Please excuse the delay here as I was having login issues and had to get some permissions updated. 

 

My name is DJ Howard and I am from the Sunshine State of Florida currently working as the Digital Marketing & Brand Manager for UPS on the Healthcare team. I have used various email automation platforms over the last 10 years, but with over 3 years of Marketo experience, I can confidently say it's one of my favorite platforms. I'm excited to learn and have this community as we all look to get our certifications. 

New Participant
June 3, 2024

This week (Week 2) we will be covering Marketing Activities/Campaign Management (Module 2) in the Adobe Marketo Engage Business Practitioner Expert Prep Guide. 

 

This module is the most important module as it equates to approx. 50% of the material in the guide and on the exam!

 

Reviewing this content will likely take 3-4 hours, please aim to do this before Friday morning, as I will post a quiz Thursday night (PT) for you to complete. 

 

If you have any questions while reviewing the content or on the quiz, please post in the thread and tag me so I can review and respond. 

 

Let's get certified! 

Ryan 

New Participant
June 3, 2024
New Participant
May 30, 2024

Heelo Ryan & fellow marketers!!!!

Hope everyone is having a great week so far.

 

I am Shyamanjan Bose working with States Street in Marketing Automation team. I am working & learning Marketo since past 6 years on different roles starting with E-mail marketing capabilities & now on a strategic role. It has been a great journey so far taking on various responsibilities & executing them using Marketo. I am looking forward to connecting with all of you, brilliant minds & learn a great deal about the implementation & advanced capabilities of Marketo.   

 

Regards

Shyam 

New Participant
May 28, 2024

Welcome all, I am very excited for us to go on this journey together. For this week (Week 1) we will be covering Admin and Maintenance (Module 1) in the Adobe Marketo Engage Business Practitioner Expert Prep Guide. (login required) 

 

Reviewing this content should take more than 1-2 hours so please aim to do this before Friday morning, as I will post a quiz Thursday night Pacific time for you all to complete. 

 

The SFDC Sync link appears to be broken on the page, I believe the correct link is https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/understanding-the-salesforce-sync 

 

If you have any questions while reviewing the content or on the quiz, please post in the thread and tag me so I can review and respond. 

 

Let's get certified! 

Ryan 

New Participant
May 30, 2024

Week 1 Quiz - Reply to this thread with your answers!

 

  1. A Marketer notices an email was sent with the incorrect subject line; however, they remember they updated the email before it went out to a different subject line. Where would the Marketer go in Marketo to review what happened?
    1. Admin Audit Trail
    2. Asset Audit Trail
    3. User Login History
    4. Used By Tab
  2. A new hire is being onboarded, within this role they are responsible for adding files to the design studio, they will not build the programs or assets in Marketing activities. What role should they be given?
    1. Marketing/Standard User
    2. Web Designer
    3. Analytics
    4. API User
  3. True or False - The activity log on the Person Detail Page contains all activities related to the person and is filterable by Email, Web, Smart Campaigns, Opportunities and more.
    1. True
    2. False
  4. An organization is implementing Marketo and wants to understand if they need Workspaces or Partitions. They operate across the globe in many regions and have a large set of products that they offer, a person can purchase across geographies and products. Is there currently a use case for Workspaces or Partitions?
    1. Yes
    2. No
  5. A marketer wants to ensure that the year in the email footer is always correct. What is the simplest method to ensure that this is correct.
    1. Create a Global Token at the Marketing Activities Folder, and reference it in the Program Templates
    2. Create a local token in each program template and update it
    3. Use some velocity script in the program templates
    4. Reach out to Marketo Support to fix

 @Shyamanjan @saurabhmce Ujjawal Kumar Maneriya @jasmin10 DJ Howard @BhaskarNaik 

New Participant
May 31, 2024

1- The answer that's most close to correct is "B" - But I don't think the exact change can been seen on Marketo Audit trail, as it will only show the recent changes made but not the previous subject line, which the marketer is claiming to change from. A scenario may be "what if the email was not approved before sending, as the previous approved version of the email will be sent." 

 

2-"B"

 

3 - "True"

 

4 - "Yes" - I think it's more appropriate to use the Workspace instead of partition, as it includes "Data" which is a defining factor when working on multiple geographies, as different geographies have their own set of data to work on along with GDPR & customer consents. 

 

5 - "A"

ujjawalmaneriya
New Participant
May 27, 2024

Hi Ryan,

 

Hope you are doing Well!!

 

I am Ujjawal from India. Currently, i am working with RightWave and 4 years of experience in Marketo .

I'm exciting to meet you and learn many thing under your Mentership.

 

Thanks

 

 

New Participant
May 24, 2024

Hello Ryan and fellow aspirants,

I'm Jasmin Saji from Bangalore India currently working with State Street Global Advisors in Campaign Management. With nearly 7 years of experience using Marketo, I've developed a deep appreciation and enthusiasm for its capabilities. I'm excited about the opportunity to connect and learn from our mentor as well as each one of you and also end up clearing the Expert certification.