mkto_opt_out - where is this info person record? | Community
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TrishVoskoSpear
New Participant
January 11, 2021
Solved

mkto_opt_out - where is this info person record?

  • January 11, 2021
  • 1 reply
  • 3982 views

Where does the mkto_opt_out cookie info show on person's record?

Would like ability to do 2 things:

1. run a smart list or report showing all people who have opted out of munchkin tracking

2. Change from true to false if customer changes mind

 

Search all over and can't find any info so hoping someone knows or knows where info is buried:)

 

Thanks,

Trish

 

Best answer by SanfordWhiteman
1. run a smart list or report showing all people who have opted out of munchkin tracking

You don't know if they've opted out of tracking, that's part of opting out!

 

The cookie-to-remember-not-to-track isn't something you can interrogate on the server, it's a browser cookie.

 

2. Change from true to false if customer changes mind

There's nothing to change on the server side, but having an easily findable area to change their settings is a good idea. (Although you can't outright pester them to change their settings, or you're crossing an ethical and/or legal boundary.)

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
January 12, 2021
1. run a smart list or report showing all people who have opted out of munchkin tracking

You don't know if they've opted out of tracking, that's part of opting out!

 

The cookie-to-remember-not-to-track isn't something you can interrogate on the server, it's a browser cookie.

 

2. Change from true to false if customer changes mind

There's nothing to change on the server side, but having an easily findable area to change their settings is a good idea. (Although you can't outright pester them to change their settings, or you're crossing an ethical and/or legal boundary.)

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    TrishVoskoSpearAuthor
    New Participant
    January 12, 2021

    Hi Sanford, @SanfordWhiteman 

    thanks, i thought that might be the case. so to opt back in we can provide a button that has url paramter of ?marketo_opt_out=false

    correct?

     

    Also, as they are in database and known to us that way if we email them will email opens and clicks still be tracked? Also will filled out form still be tracked?

     

    We want to do this but are concerned about marketing metrics and what we will lose.

     

    Thanks,

    Trish

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    TrishVoskoSpearAuthor
    New Participant
    January 12, 2021

    oh another question:

    if we have a button with this Marketo landing page link behind it "info.example.com/{landingPage}.html?marketo_opt_out=true "

    will it also keep them from getting tracked on companies main domain

    www.example.com

    so this also happens basically -- ( https://www.example.com?marketo_opt_out=true) 

     

    if not how do we map so that person doesn't have to click 2 separate buttons to opt out of our main website tracking and any Marketo landing page tracking?

     

    Thanks,

    Trish

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