moving emails and leads to another program - sending same email twice? | Community
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Tom_Liolios4
Tom_Liolios4
New Participant
July 27, 2016
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moving emails and leads to another program - sending same email twice?

  • July 27, 2016
  • 2 replies
  • 4902 views

Hi all,

I have a lot of different engagement programs that I want to consolidate into fewer programs.

Now before I do so, I need to be sure that moving leads and emails from one program to another, does not lead to sending duplicate emails.

This is the scenario:

I need to consolidate engagement programs, and utilize different streams within one engagement program.

John received email 1 in engagement program A.

Now, I want to move email 1 to engagement program B - stream 2.

Also, John needs to be added to Engagement program B - stream 2, because he is not done yet with the email flow. Email 2, 3 and 4 are still waiting.

My question now is, will John, as a new member of Engagement program 2, receive email 1 again, or not?

Does moving an email ensure that it is NOT sent twice to a lead who already received it?

Appreciate all the input!

Just need to be sure here.

Thanks,

Tom

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Best answer by gkrajeski-SWLN

Emails have a unique ID within Marketo.

If you open your email, you will notice a URL construct such as app-@@@.marketo.com/#EM#####A1LA1

In this way, the number/hash/pound symbols represent the unique ID of this email.

If you utilized the same email in BOTH Engagement Program Streams (pulling from the Design Studio, or same Marketing Activities location), this should alleviate the duplicate send (based on the aforementioned ID).

-Geoff

2 replies

G
gkrajeski-SWLNAccepted solution
New Participant
July 27, 2016

Emails have a unique ID within Marketo.

If you open your email, you will notice a URL construct such as app-@@@.marketo.com/#EM#####A1LA1

In this way, the number/hash/pound symbols represent the unique ID of this email.

If you utilized the same email in BOTH Engagement Program Streams (pulling from the Design Studio, or same Marketing Activities location), this should alleviate the duplicate send (based on the aforementioned ID).

-Geoff

    G
    gkrajeski-SWLN
    New Participant
    July 27, 2016

    Also, best way to ensure this, is to first test yourself.

    I always have a number of dummy leads hooked to email addresses I can monitor and check for which activities I would logically expect to occur.

    Colin_Mann
    Colin_Mann
    New Participant
    July 27, 2016

    As a practical suggestion if you only have 4 emails why not wait until the streams are done and then consolidate going forwards with new email content? You will have good reasons but I wonder if consolidating when you only have 4 emails might use more of your time than it's worth.

    Marketo won't duplicate sending the same email to a contact within the streams within the same #engagement program but you're looking at separate programs and in this scenario one possible approach might depend on the streams in the other Engagement Program e.g. you could transition people over using triggered transition rules but drop them into stream 2 instead of 1 (just as an example if the email is in stream 1) i.e. you'd use 'Add to Engagement Program' flow step and then choose the stream.

    How are you planning to consolidate? Are you going to be using #transition rules using triggers?

    Finally do wait for some Marketo users with more expertise to comment.

    Tom_Liolios4
    Tom_Liolios4Author
    New Participant
    July 27, 2016

    Hi Colin,

    Well unfortunately the streams will 'never' be done, because new leads are added on a continuous basis by campaigns triggered in CRM by our sales team.

    It would indeed by ideal to let the current program members finish the nurture flows, but I cannot prevent new leads from being added.

    Indeed, within the same engagement program Marketo will not send duplicate emails. However, with separate programs, as described in my scenario, I'm unsure what will happen.

    Ideally, I'd consolidate the engagement programs by moving emails & members from engagement program A to engagement program B - stream 2. Then, I'll deactivate engagement program A. Problem here is, I do not want to resend duplicate emails to these members of program A, who are now in program B - stream 2.

      Colin_Mann
      Colin_Mann
      New Participant
      July 28, 2016

      That was what I was driving towards - if your duplicated emails were in stream 1, 2, 3 (or whatever) then you can use transition rule triggers to move leads from program A to program B but just have them join after the stream with the duplicated emails because you can tell Marketo to have them join a certain stream. This is a simple solution as long as your duplicate emails are not spread over many streams in the new program.

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