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Nitish
New Participant
June 2, 2023
Solved

Need Help Marketo UTM issue

  • June 2, 2023
  • 3 replies
  • 3494 views

Hi All,

I have created a marketo Attribution model and implemented a script and while testing when i am trying to fill out form ad try to submit it its capturing wrong UTM values. Also note the form is embedded form.

can somebody tell me why is this happening is this due to another script or something else  

 

 

 

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Best answer by Darshil_Shah1

Gotcha! You need to extract the respective value parameter from the cookie instead of writing the entire JSON. I'm assuming you're storing UTMs in a cookie so those can be used if a visitor visits the page w/o cookies later. This is just simple extracting value of the correct parameter (in this case, the parameter is "value") from the JSON.

obj.value

 

3 replies

SanfordWhiteman
SanfordWhiteman
New Participant
June 2, 2023

FYI, when you obfuscate your actual URL and don’t provide a link, it’s impossible to get in-depth, accurate help.

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    June 3, 2023

    A heavy +1 on this! It’s so difficult to give an accurate answer by just looking at the snapshots/part of the problem. We have to make many assumptions/exchange more back-and-forth comments to get to an accurate answer. 

    Darshil_Shah1
    Darshil_Shah1
    Community Manager
    June 2, 2023

    I agree with Katja here! Does your script do anything other than what the native prefill via UTM functionality already does out-pf-the-box? e.g., store the UTMs in cookies, read data from them if there's already a cookie present and a visitor comes w/o UTMs, etc.? If it isn't doing anything other than grabbing parameters from the URL and writing them to the respective hidden form fields, then I think it'd be better to use the native autofill hidden fields from the UTM parameters functionality for this. Also, I think it'd be helpful if you're able to share the page URL and the script you're using for us to troubleshoot.

    Katja_Keesom
    Katja_Keesom
    Community Manager
    June 2, 2023

    My first question is why you are using a script to capture this? The most obvious way to capture your utm parameters on a Marketo form on any page is to include your utm fields as hidden fields on your form and autopopulate them based on the url parameter you can specify. No coding required, just make sure that the prefill is unchecked.

    N
    NitishAuthor
    New Participant
    June 2, 2023

    the reason we are using the script is to track entire user journey and from where he came to and what pages he visited and where he fills out from. But surprisingly its not populating the stored values and  instead it 
    utm_source__c: {"value":"linkedin","expiry":1685620713400}
    utm_content__c: {"value":"request-demo","expiry":1685620713400}
    utm_medium__c: {"value":"cpc","expiry":1685620713400}
    utm_campaign__c: {"value":"23q1-h1-roi-global-en-dg","expiry":1685620713400}

    all i wanted to know where is this "expiry":1685620713400 coming from 

    Darshil_Shah1
    Darshil_Shah1Accepted solution
    Community Manager
    June 2, 2023

    Gotcha! You need to extract the respective value parameter from the cookie instead of writing the entire JSON. I'm assuming you're storing UTMs in a cookie so those can be used if a visitor visits the page w/o cookies later. This is just simple extracting value of the correct parameter (in this case, the parameter is "value") from the JSON.

    obj.value

     

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