Need help on Cart Abondonment Campaign building

Question

Hi All ,
 
We are seeking help in building the Cart abandonment usecase in marketo. Does anyone have any experience setting this up? I couldn't find any documentation on it.
 
Let me brief you the usecase logic. Data will be sourced from Adobe Analytics and flow into Marketo on real time basis. Based on this data we need to send out the 3 rounds of communication. 1st email will be triggered if the products is waiting in the cart for more than 5hrs. 2nd email will be sent out 24hrs after 1st communication and 3rd will be dispatched 48hrs after 2nd communication.  If a consumer makes a purchase or empties their cart prior to the second or third communication, they should not be contacted in subsequent rounds.
 
Do we need to create a Nurture program for this purpose? If so, what needs to be followed? 
Your guidance would be greatly appreciated.
 
Regards,
Neelam

Darshil_Shah1 · Answer

You definitely don't need an engagement program for this. I'd recommend using Default Program + trigger smart campaigns for this. Basically, have three email send steps with proper wait steps in the campaign. Additionally, have a campaign that'd remove people from the send abandoned cart email campaign when they make a purchase/empty their cart. You'd need to figure out to trigger the campaign that will remove people from the flow of the former, i.e., send abandoned cart email campaign. I suppose you're using Marketo custom object for storing the Abandoned Cart data, right? If so, upon a user purchasing the product / emptying their cart, are you in any way updating the custom object record in Marketo that would have triggered the Abandoned Cart email send campaign in the first place?

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