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December 19, 2013
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New Email Program Question

  • December 19, 2013
  • 21 replies
  • 2508 views
My goal is to track user engagement with my email content that goes out.  I would do this by using a smartlist with triggers "Clicks Email" and "Opens Email", which are some best practices for old email campaigns.  

In the flow step, I then use the "Change Program Status" filter to say  Email Blast > Sent or Email Blast > Clicked or openned, so that the activity for each lead will appear in their activity log.

My issue is that with the new Email program, there does not seem to be a flow step as there was with in the old program.  When creating a new smartlist underneath the new email program the "Change Program Status" Filter doesn't allow me to enter the filters above.  Instead, they only offer three options for statuses: Email Send: Engaged/ member/ or not in program, and when I try and change them to the ones above, it says they are invalid for this new email program.  

My questions is, what do these new statuses mean and will they affect the email campaign? Are the old ways of tracking user activity even necessary anymore with this new email program?

My worry is that there will be no connection between the raw data for clicks/opens and the individual leads who opened and clicked the email.

Sorry for the long winded question. Any one else experience this?
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You will need admin access and then click on Tags. Then select Email Send and edit it.

21 replies

December 19, 2013
Hi Daniel,

The old way of tracking is not necesary any longer.  We have added an "engagement score" to the email dashboard that will give you informaiton as to how well the email and its content is performing.  

Keep in mind that you can customize the channel and its statuses as well. We shipped with just the two statuses:  member and engaged, but you can edit and add statuses.

Thanks,
Cheryl