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Anonymous
May 27, 2016
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Newsletter Campaigns by Nurture

  • May 27, 2016
  • 1 reply
  • 2724 views

Quick question on newsletter campaigns. Is there any downfall to setting up a single nurture campaign and scheduling email assets to expire after initial send? I've set it up on a previous instance of Marketo I used and it worked out, but just wondering if it miffs reporting somehow.

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Best answer by Jeff_Canada2

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

1 reply

Jeff_Canada2
Jeff_Canada2Accepted solution
New Participant
May 27, 2016

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

Jeff Canada
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Anonymous
May 28, 2016

The reporting issue is not a problem if you name the newsletter emails differently.  And you can also add a test to any email even if it is not in an email program by right clicking and adding a test.

The success issue is a good point though.  You will loose the ability to apply a success metric on each newsletter send if you send them all from the same program.

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Anonymous
May 31, 2016

Thanks for your help! I think that success reporting per newsletter might come in handy at a later date to spot content preferences. Wish there were a unique newsletter program type that allowed nurture style buildout with independent success attribution per email. That would make managing newsletter membership much easier!

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