No idea what caused mass change Subscription Newsletter = True to False | Community
Skip to main content
4
44MattWolf44
New Participant
March 15, 2022
Question

No idea what caused mass change Subscription Newsletter = True to False

  • March 15, 2022
  • 2 replies
  • 1109 views

Hello all

Question here. Last month we had about 98k Newsletter subscribers (criteria Subscription Newsletter = True). Now we have 75k, and I cannot for the life of me figure out why. 

I use the filter below on a Smart List to try to see everyone this impacted, but it's telling me this is applicable to only 677 people

 

I should mention that we opened up our recipient pool for the newsletter quite a bit recently and had a total of 8k unsuccessful deliveries. I realize that's a lot, but if those unsuccessful deliveries impacted their subscription status, wouldn't it be reflected in this Smart List? Also, even if the 8k list has duplicates, would it seriously account for 23k leads? 

 

Thanks in advance for any and all help

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Katja_Keesom
Katja_Keesom
Community Manager
March 16, 2022

Did you by any chance send a newsletter to that 98k audience? In that case you can filter your smart list on people who were sent that email and are no longer part of your subscriber base. That might help narrow down what happened to them in the activity log.

Darshil_Shah1
Darshil_Shah1
Community Manager
March 15, 2022

Could by any chance these people got deleted off from your Marketo's DB? Also, unsuccessful deliveries can affect person’s Email Invalid field, that should not automatically change the custom Subscription Newsletter field.

    Terms & ConditionsAccessibility statement

    Loading footer...