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Jul 31, 2018 2:42 PM UTC
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Non-Marketo Email Tracking

Hello,

Is it possible to track emails sent from another system in Marketo? If so, how? Would appreciate a link if this has been discussed elsewhere because I couldn't find anything specific.

Thank you

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jul 31, 2018 6:10 PM UTC

but it's not directly integrated with Marketo (using Zapier).

Ugh.

Is there some sort of HTML snippet we can add to the emails that will allow us to track?

Read this: https://blog.teknkl.com/tracking-clicks-non-marketo-emails/

3 replies

ChristinaZuniga
Level 9
Jul 31, 2018 4:46 PM UTC

Do you have MSI? If so and you have Email Add-On you can send emails from Salesforce.com or from certain email clients (Gmail, Outlook) and it's tracked in Marketo: MSI Plugin - Marketo Docs - Product Documentation

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Jul 31, 2018 5:55 PM UTC

We do but we're looking to send through a third party program called Memberful. We can add  HTML to the emails sent through there, but it's not directly integrated with Marketo (using Zapier). Is there some sort of HTML snippet we can add to the emails that will allow us to track?

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jul 31, 2018 6:10 PM UTC

but it's not directly integrated with Marketo (using Zapier).

Ugh.

Is there some sort of HTML snippet we can add to the emails that will allow us to track?

Read this: https://blog.teknkl.com/tracking-clicks-non-marketo-emails/

Translate