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Devraj_Grewal
Devraj_Grewal
New Participant
July 15, 2016
Solved

NULLify lead score and then adjust it

  • July 15, 2016
  • 1 reply
  • 3451 views

Hello,

I want to re-calculate some of our lead scores. I first want to nullify the value and then depending on previous activity, award points back to leads (ex. +5, +10). If I were to first nullify the score and then change the value from NULL to 5, will that register as a 5 point increase? Or does the score need to actually have gone from 0 to 5 or 1 to 6, etc. to register as a 5 point increase? I don't want these leads to register as increases and bubble to the top of the Best Bets, I simply want to re-calculate their scoring.

Thanks.

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Best answer by Josh_Hill13

There are several threads on this process.

  1. Yes you can set the score to NULL (using Change Data Value) or 0 with Change Score.
  2. Yes, if you do +5, a campaign could see that as an increase and trigger MQL
  3. To avoid #2, be sure to turn off your MQL or Score triggers until you are done.

best to do this on weekend or fridays.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
July 15, 2016

There are several threads on this process.

  1. Yes you can set the score to NULL (using Change Data Value) or 0 with Change Score.
  2. Yes, if you do +5, a campaign could see that as an increase and trigger MQL
  3. To avoid #2, be sure to turn off your MQL or Score triggers until you are done.

best to do this on weekend or fridays.

Devraj_Grewal
Devraj_GrewalAuthor
New Participant
July 18, 2016

Josh,

Any sure fire way that changing the lead score data value from NULL to 5 wouldn't register as a 5 point lead score increase and bubble those leads up in Sales Insight?

Thanks.

ChristinaZuniga
ChristinaZuniga
New Participant
July 18, 2016

Are you concerned that you'll set to NULL, then change their score to 5 and then Marketo will send it to SFDC as "+5" instead of 5 total?

It shouldn't do that but if you want to be very, very sure about it have a change score step to NULL then a wait step that gives plenty of time for the CRM to Marketo sync, then another change score to 5.

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