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Germaine_Willia
Germaine_Willia
New Participant
June 22, 2018
Solved

Nurture Campaigns

  • June 22, 2018
  • 4 replies
  • 5044 views

Can Marketo Nurture Campaigns work with web pages rather than a Marketo landing page?

Does it matter?

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Best answer by Jackie_Potts

We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

4 replies

A
Anonymous
June 25, 2018

You can create landing page on Marketo platform or on your website. As @Benjamin Jacquet​ mentioned you should add munchkin code to your website. If you include form on your landing page which is hosted on your website, there are two options: 1. You can create form on Marketo and use embed code or 2. You can build it on your website and complete its data with API.

    Germaine_Willia
    Germaine_WilliaAuthor
    New Participant
    June 29, 2018

    Thanks. Gotcha!

    BenjaminJacquet
    BenjaminJacquet
    New Participant
    June 24, 2018

    Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website

      Germaine_Willia
      Germaine_WilliaAuthor
      New Participant
      June 29, 2018

      Thanks. Yes, we have the Munchkin Code set on our website. I just wasn't sure how/whether the campaign would work with a web page rather than a marketo page. 'preciate the reply.

      Dan_Stevens_
      Dan_Stevens_
      New Participant
      June 23, 2018

      Sure, you can include any link in your nurture emails - and track those clicks.  They can even be links to third-party sites.

        Germaine_Willia
        Germaine_WilliaAuthor
        New Participant
        June 29, 2018

        I wasn't sure, but thanks for confirming.

        Jackie_Potts
        Jackie_PottsAccepted solution
        New Participant
        June 22, 2018

        We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

          Germaine_Willia
          Germaine_WilliaAuthor
          New Participant
          June 29, 2018

          This is good to know. I appreciate the reply.

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