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Germaine_Willia
Germaine_Willia
Level 2
Jun 22, 2018 9:52 PM UTC
Solved

Nurture Campaigns

Can Marketo Nurture Campaigns work with web pages rather than a Marketo landing page?

Does it matter?

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Jackie_Potts
Jackie_PottsAccepted solution
Level 6
Jun 22, 2018 10:20 PM UTC

We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

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8 replies

Anonymous
Jun 25, 2018 6:08 AM UTC

You can create landing page on Marketo platform or on your website. As @Benjamin Jacquet​ mentioned you should add munchkin code to your website. If you include form on your landing page which is hosted on your website, there are two options: 1. You can create form on Marketo and use embed code or 2. You can build it on your website and complete its data with API.

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    Germaine_Willia
    Germaine_WilliaAuthor
    Level 2
    Jun 29, 2018 1:57 PM UTC

    Thanks. Gotcha!

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    BenjaminJacquet
    BenjaminJacquet
    Level 2
    Jun 24, 2018 3:09 AM UTC

    Note that if you want to build automation (such as transition/exit rules) based of webpages visits/clicks, you should make sure you have the munchkin code set on your website

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      Germaine_Willia
      Germaine_WilliaAuthor
      Level 2
      Jun 29, 2018 1:36 PM UTC

      Thanks. Yes, we have the Munchkin Code set on our website. I just wasn't sure how/whether the campaign would work with a web page rather than a marketo page. 'preciate the reply.

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      Dan_Stevens_
      Dan_Stevens_
      Level 10
      Jun 23, 2018 2:09 PM UTC

      Sure, you can include any link in your nurture emails - and track those clicks.  They can even be links to third-party sites.

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        Germaine_Willia
        Germaine_WilliaAuthor
        Level 2
        Jun 29, 2018 1:35 PM UTC

        I wasn't sure, but thanks for confirming.

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        Jackie_Potts
        Jackie_PottsAccepted solution
        Level 6
        Jun 22, 2018 10:20 PM UTC

        We use nurture programs with landing pages that are not Marketo landing pages, but webpages directly on our website. Let me know what you need more information on.

        Translate
          Germaine_Willia
          Germaine_WilliaAuthor
          Level 2
          Jun 29, 2018 1:34 PM UTC

          This is good to know. I appreciate the reply.

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