Nurture program A/B test

Question

Is it possible to do a subject line A/B test in a nurture steam?

Anonymous · Accepted Answer

Yes, on your email created, right click and add A/B test. Select subject line test and enter your new subject lines. Approve and drop direclty into your stream.

I would avoid using a program direclty in your stream for this.

Dory_Viscoglio · Answer

Hi Leah, as Timothy stated, you cannot do A/B tests like this if you're using programs within your engagement programs. The reason for this is that they're batch campaigns and not triggered campaigns, so the test will not run.

There's an idea about champion/challenger testing in batch campaigns here, if you'd like to vote it up.

https://community.marketo.com/MarketoIdeaDetail?id=08750000000JwKxAAK

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