Nurture Program when someone downloads content, but needs to be removed and added to another nurture program if fill out a trial form
Maybe I'm overthinking this, but I've been working on implementing this nurture-type program and I find myself creating 30+ trigger campaigns to do it. Is there a better way??
Here's the flow:
- Lead downloads any of our 3 eBooks (A, B, or C)
- Lead is pulled into a Content Downloaded trigger campaign that
- waits 1 week
- sends email 1
- waits 3 weeks
- sends email 2
- waits 3 weeks
- sends email 3 IF they did not already download eBook B
- if they downloaded eBook B, they move on to email 3 where they are prompted to download eBook C
- if they already downloaded eBook C, they need to move on to email 4
- if they downloaded eBook B, they move on to email 3 where they are prompted to download eBook C
- The above basically repeats for the remaining emails in the program
Throughout this flow, if the lead ends up filling out a Trial form, lead needs to be removed from the Content Downloaded trigger campaign and placed in the Trial Nurture trigger campaign
- Lead is supposed to pick up where they left off of in the previous nurture (example, if I got email 3 and filled out the Trial form, I need to get email 4 of the Trial form nurture trigger campaign)
Is there a way for me to do this without 30+ trigger campaigns? I tried using an engagement program with streams, but I can't figure out how to build in all the "ifs".
Thanks in advanced for any ideas I get!!
Danielle