Nurture set up

Hey @kt_cd, 

could you please provide me with a bit more context and purpose of the same? Exactly what we are looking to achieve here, this will help me provide a suitable solution

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@kt_cd wrote:

Hi there, 

 

Wondering what the best way to set up this nurture: 

Week 1: First email 

Week 2: First email again for people who didn't open the first time (with slightly different content)

Week 2: Second email 

Week 3: Second email again for people who didn't open the second email (with slightly different content) 

You can do setup this using a email in a stream and running through a program. And pause cadence using the transition rule or through campaign.

Here are some screenshot you can consider  

10 weeks? I have the feeling that this will be a pretty messy flow.

Week 1: "Email 1"

Week 2: "Email 2" for openers of 1 and "Email 1 new" for non-openers of 1

Week 3: "Email 3" for openers of 2 and "Email 2" for non openers of "Email 1 new" and "Email 2 new" to non-openers of 2?

And this won't get better and the distance between openers and non-openers gets bigger and more options need to be considered. 

No, actually I think an Engagement Program is the better choice. Something like this:

Where transition rules move persons to the respective next stream should opens occur.

I share your sentiment of not liking the flow, but that's not to be discussed here, right?

I would be careful about using opens to determine whether or not someone receives another email.

With MPP or other similar systems, opens might be artificially triggered even if they didn't open your email. And,  if readers have images or tracking turned off, the pixel may not load at all, even if they did open your email.  So the people receiving the second send may not be representative of the audience you want to target.