Nurture Set Up and Reporting on Multiple Audiences | Community
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Shane_Rourke2
Shane_Rourke2
New Participant
December 20, 2022
Question

Nurture Set Up and Reporting on Multiple Audiences

  • December 20, 2022
  • 1 reply
  • 2475 views

Hello, 

 

I am building an engagement program that will support two audiences. One from a 1st party audience driven via Lytics and the second from 3rd party list uploads. 

 

I need to report separately on each audience. My thought was to build a default program for each audience and create separate streams. 

 

The same emails will be used. I am just trying to avoid having to manage multiple programs when any change needs to be made. 

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1 reply

Darshil_Shah1
Darshil_Shah1
Community Manager
December 20, 2022

If you have an apt strategy and setup to capture the Original Source in place, then you should be good at identifying and distinguishing people (Lytics and the second from 3rd party list uploads, in this case). But for this use case, you can also rely on list membership criteria for distinguishing people (people uploaded from the 3rd party would be in a static list(s)) as well for reporting and other purposes. I don't think you should be creating separate programs for this, as the content/streams/path is the same irrespective of the person's source.

 

Also - if your use case allows, I'd recommend using Marketo's engagement program for setting up the nurture instead of setting up the nurture using default programs as the former is built especially for nurturing people and has many OOTB features to support easy nurture setup.

Shane_Rourke2
Shane_Rourke2Author
New Participant
December 21, 2022

Thanks for the response @darshil_shah1. I left out one detail. We need to be able to distinguish between the two separate audience lists in our attribution reporting tool Calibermind, so lists won't reflect there. 

Shane Rourke
Darshil_Shah1
Darshil_Shah1
Community Manager
December 21, 2022

This should not be an issue if you are storing and syncing the Original Source of a person with the third-party platform (in this case, Calibermind). While using an attribution platform, it's paramount for marketers to have an apt strategy for capturing the apt source/channel/tactic for offline interactions as well (assuming that for the online interactions, the attribution platform is able to capture those details automatically using the tracking JS, just like in the case of Marketo Measure).

 

Hope this helps! Let us know if you have questions.

 

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