Nurture Streams - Have leads randomly placed in a stream | Community
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Danielle_Wong
Danielle_Wong
Community Manager
Apr 28, 2016 8:42 PM UTC
Solved

Nurture Streams - Have leads randomly placed in a stream

If I have multiple streams, is there a way to place leads that qualify randomly into a stream?

I would like to test the order of the content, which will be different for each stream. So i would like to sort of get a random sample of the leads that go into the streams, and eventually get data on which stream performs best and which content does best when sent after a certain email, etc.

Thanks!

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Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
Apr 28, 2016 8:56 PM UTC

Hi Danielle,

Marketo provides an efficient mechanism to create random lists.

prepare a batch smart campaign with a add to engagement program flow step, create choices (if you have 2 streams, create 1 choice, if 3 stream, create 2 choices, 4 streams, create 3 choices ...) Then use the "random sample" filter. Example for 3 streams:

-Greg

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9 replies

Shailendra_Dube
Shailendra_Dube
Level 2
Jan 23, 2019 3:01 PM UTC

Hello Experts,

What condition we have to add in Smart List, i am also working on the same program (randomly assigned leads to engagement program)

Shailendra

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Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
Apr 28, 2016 8:56 PM UTC

Hi Danielle,

Marketo provides an efficient mechanism to create random lists.

prepare a batch smart campaign with a add to engagement program flow step, create choices (if you have 2 streams, create 1 choice, if 3 stream, create 2 choices, 4 streams, create 3 choices ...) Then use the "random sample" filter. Example for 3 streams:

-Greg

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Danielle_Wong
Danielle_WongAuthor
Community Manager
Apr 28, 2016 9:03 PM UTC

Thanks so much for the quick response. I never really understood the choices option in the add constraints.  When does it know to go to choice 2?  I'm just extremely confused about it. And stay away from it!

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Anonymous
Apr 28, 2016 9:11 PM UTC

In the screenshot Greg provided, when a lead comes to the point when this flow action runs, Marketo will 'randomly' do the choice 1 or choice 2 or default. But it maintains the 'randomness' to maintain that 33% leads will get choice 1, 33 % will get choice 2 and rest 34% will get the default action.

Thus we know the overall ratios but it is random at a lead level.

Rajesh

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