On-Demand Webinar: The A-Z of Getting Started with Lead Scoring
**Video re-uploaded in June 2024
There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s important to choose what’s right for you and your business needs.
Check out this on-demand webinar with Marketo expert @tori_m_forte as walks us through her lead scoring set up for two key business use cases and answers your lead scoring questions. You'll learn:
- Basic principles of Lead Scoring in Marketo Engage
- Examples of value-adding Lead Scoring models
- How to set up Lead Scoring in Marketo Engage
Looking for some additional Lead Scoring resources?
- Slides: The A-Z of Getting Started with Lead Scoring
- Q&A Follow Up from The A-Z of Getting Started with Lead Scoring
-
Blog: How to Build the Right Scoring Model for Your Business
- Blog: Advanced Scoring Ideas to Get Your Juices Flowing
- Worksheet: Lead Scoring
Questions or feedback? Be sure to leave them in the comments below!