Online Advertising Program Suddenly Not Working | Did Querystring change? | Community
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Robyn_Hatfield
Robyn_Hatfield
New Participant
October 27, 2020
Question

Online Advertising Program Suddenly Not Working | Did Querystring change?

  • October 27, 2020
  • 1 reply
  • 1176 views

We use quarterly programs for our Online Advertising. 

 

We recently noticed that we were seeing conversions in Google Ads and GA but not in the progressions (visited, clicked, engaged). It looks like it's just Q4. 

 

Did something change with the querystring? 

 

 

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1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
October 28, 2020

You haven't shown your whole list of matching values, but it looks like you're strictly enforcing the order of query params, which is not something you should do.

 

(Query params are technically ordered, but in 100% of marketing cases you want to treat them as if they are independent key=value pairs.

 

Much like you compare email addresses as if they're case-insensitive, even though they're case-sensitive per the underlying specification.)

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