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Erika_S
New Participant
April 4, 2018
Solved

Operational Email shows as delivered

  • April 4, 2018
  • 1 reply
  • 5563 views

We recently sent an operational email to our internal employees and based on the metrics in the email program summary tab, those emails were delivered.  After speaking with several employees, it looks like not everyone got the email even though it was 'delivered' to their email address. It was set as an operational email so I don't believe communication limits had anything to do with this. Has anyone encountered a similar issue?

Best answer by SanfordWhiteman

Hi Josh,

I believe we've already whitelisted all IPs and domains associated with our Marketo. In fact we receive emails through Marketo quite frequently. I mentioned to Ariel that the only difference was the send-from address. Rather than being sent from our general info@company.com it was sent on behalf of our CMO. I am thinking IT blocked the email because it suspected it to be a phishing email.


I believe we've already whitelisted all IPs and domains associated with our Marketo. In fact we receive emails through Marketo quite frequently. I mentioned to Ariel that the only difference was the send-from address. Rather than being sent from our general info@company.com it was sent on behalf of our CMO. I am thinking IT blocked the email because it suspected it to be a phishing email.

You need to get with IT to see if they have additional block in place. Some anti-spam gateways do indeed have a list of "VIP emails" subject to increased scrutiny because the emails carry more malicious power if they're delivered. 

1 reply

Ariel_Sasso
New Participant
April 4, 2018

Hi Erika,

Just because an email is delivered, does not mean it hit their inbox. It could of ended up in spam, or been blocked by a system firewall.

Have you asked them to check their spam folders?

Are you on a dedicated or shared IP?

Is your SPF/DKIM setup?

Have you checked for blacklisting of your domain/IP address if dedicated?

Is this only occurring for internal emails or are external emails being affected as well?

Ariel Sasso
Josh_Hill13
New Participant
April 4, 2018

That's correct.

IT needs to whitelist all IPs and domains your Marketo sends from to increase inbox rate.

Delivered isn't a good indicator of much.

And people frequently filter internal emails or just ignore them.

Erika_S
Erika_SAuthor
New Participant
April 4, 2018

Hi Josh,

I believe we've already whitelisted all IPs and domains associated with our Marketo. In fact we receive emails through Marketo quite frequently. I mentioned to Ariel that the only difference was the send-from address. Rather than being sent from our general info@company.com it was sent on behalf of our CMO. I am thinking IT blocked the email because it suspected it to be a phishing email.