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Jamie_Barclay
New Participant
April 18, 2017
Solved

Operational emails and ignoring unsubscribe settings

  • April 18, 2017
  • 1 reply
  • 3317 views

When we send emails outside of MSI, will the unsubscribe status be ignored?  I noticed this on the operational email settings. So in other words, if we set up a program within Marketo (not sent via MSI) will our leads that have "unsubscribed" be sent the email or will their unsubscribe status be incorporated so they do not receive the emails?

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    Best answer by Darrell_Alfons2

    If the email is set to operational, Marketo will bypass the unsubscribes. So yes, they will get it, even outside MSI.

    1 reply

    Josh_Hill13
    Josh_Hill13
    New Participant
    April 18, 2017

    If you mark an Email Asset as Operational, MSI will be able to bypass Unsubscribed=T

    So don't do that if you do not want Sales to send Operational emails.

    In Admin > Sales Insight there is a setting to allow removal of Unsubscribe from MSI emails. Make sure you keep that setting so all Sales emails are given the correct footer. Sales should NOT send Operational emails.

    J
    Jamie_BarclayAuthor
    New Participant
    April 18, 2017

    Thanks Josh, but what about those emails that are sent outside of MSI? If Operational is selected will Marketo know to overwrite the unsubscribes?  Thank you.
    If you mark an Email Asset as Operational, MSI will be able to bypass Unsubscribed=T

    Darrell_Alfons2
    Darrell_Alfons2Accepted solution
    New Participant
    April 18, 2017

    If the email is set to operational, Marketo will bypass the unsubscribes. So yes, they will get it, even outside MSI.

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