opportunity type mapping to lead lifecycle status in Marketo | Community
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S
Saavy
New Participant
November 19, 2021
Question

opportunity type mapping to lead lifecycle status in Marketo

  • November 19, 2021
  • 1 reply
  • 1343 views

Hi Marketo  Experts , is there any best practice to be followed to map opportunity to lead lifecycle status in  a Marketo? I have following stages to be mapped SQL , SAL , TQL , TAL   , SQC?  The opportunity types are  Pre-Introduction
Initial Engagement
Intro
Mutual Due Diligence
Commercial Agreement
Commercial Discussion
Executed Agreements
Closed Lost
Closed - On Hold
Closed - No Opportunity
Closed Won

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1 reply

Jay_Jiang
Jay_Jiang
New Participant
November 23, 2021

A very open ended question where answers are will be highly subjective.

 

I don't map opportunity stages to multiple lifecycle stages, I only just have the one Opportunity lifecycle stage. The reasons are specific to how we've designed our lead management and sales process. On that note, without the definitions of what your stages are (SQL, SAL, TQL, TAL, SQC) - I can't give you the contextual advice you're looking for...

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