Pass Cookied Values to Marketo Without Using a Form w/ Hidden Fields

Question

I am using persistent cookie tracking to capture first touch/last touch source info via hidden fields on our Marketo form. But I'm looking to capture the referral URL for return users. So if we've already captured them as a lead but they return to our site after clicking on an ad, I want to be able to capture that touch point. The only way i know how to pass the data from cookie to Marketo record is a form. Can I pass it without having to rely on the form?

SanfordWhiteman · Accepted Answer

Makes sense. So with the submission code below, it would capture/pass a new user's info. But if they click around, it's only going to pass if info in the selected attributes are new.

var myForm = MktoForms2.allForms()[0];
myForm.addHiddenFields({
//These are the values which will be submitted to Marketo
"Email":"test@example.com",
"FirstName":"John",
"LastName":"Doe"
});
myForm.submit();

And sorry, one last question. In the example I keep referencing, it says to keep the form empty and just list the fields in the embed code that I want to pass. But I'm reliant on the field setup so I can pass cookie values. Can I set the form up as I normally would with hidden fields (but not empty)? Or do I need to write something similar to your JS snippet here: https://codepen.io/figureone/pen/aazEPW

You can have the fields (both the Hidden fields w/AutoFill and the normally visible ones) on the form in Form Editor. As you said, this is the only way to get the automatic query param pickup so you don't need to rewrite using JS.

Jay_Jiang · Answer

Yes it's a shame that munchkin associate lead will be deprecated. I hope they replace it with something similar.

As for non-form solutions, If you have a CDP, like Tealium, in your stack, that would be the ideal solution. Push the value to the CDP then sync the data across to Marketo.

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