Pause or Stop a Campaign Mid-Run

No text available

I love the ability to hard stop a running campaign, but agree that the pause functionality would be nice. We have some nurture tracks outside of an engagement program and are currently experiencing an issue with our unsubscribe link. I've canceled all other email sends, but don't have a great way to temporarily stop the dripping without breaking the logic for the people already in the flow.

So, we don't have the ability to pause and resume, but we now have the ability to stop a campaign that is running:
https://community.marketo.com/MarketoArticle?id=kA050000000LBtPCAW

I see the turn on/off functionality in the Engagement Program that Cheryl mentioned and really appreciate it - certainly makes everything feel safer during the set-up phase.

However, this would still be nice to have for other campaigns outside of the Engagement Engine.

Could you perhaps insert a Remove From Flow step into the actual flow in order to kick everyone out (this seems like it would work for "pausing" a nurture flow as well, since otherwise people who have already started the nurture flow will continue to progress through it)? Trying to think of a stopgap measure while we're waiting on this feature... :)

Another use is... gulp... someone hitting "run now" on a campaign with a horribly wrong smartlist.  As just happened to a colleague.  We couldn't think of a fast way to prevent any emails from stopping (that hadn't already been sent).

Hi, while I like this idea, there are alternatives available:

1. Call Support.
2. Always set your campaigns to go out at least 10 minutes later so you can cancel it if you realize you left out that key link.

Nice idea Patrick.

Sometimes after activating a campaign Marketo marks eligible leads as "Pending" without notification as to why this is occuring. Where this becomes a problem is when the Campaign Manager has specifically launched the campaign with a specific time in mind - eg. sending on a Tuesday at 4pm is more effective than sending at 11pm - but has no idea when the emails will be Delivered. This ultimately will effect email deliverability results and campaign effectiveness.

I've raised this with Marketo Support, but there isn't yet a solution to solve this - hence your brilliant idea!

Hopefully this feature will be released soon.

Cheers
Greg

Excellent examples - thanks for sharing.

One use case is simply for resource management -- if you've maxed out the # of campaigns running simultaneously, and you want to prioritize. You could pause the less important campaigns running, and then startup another campaign that's more urgent.

Or another use case is if you've started to run a campaign and realize that it's not what you want. Instead of this campaign hogging your system resources for the next few hours, you could just stop it altogether and focus on other campaigns.